The purpose of the Loveland-Madeira Overlay District is to enhance and protect development along Loveland-Madeira Road and to promote the goals and objectives for the corridor as established in the City of Loveland Comprehensive Plan Update and to improve the appearance of structures and other improvements visible from Loveland Madeira Road. The Loveland-Madeira Overlay District is coterminous with the B-R Business Retail District on Loveland Madeira Road.