The size of signs is regulated in this chapter by relating the gross area of signs to the building or use of a lot, or the size of the building unit to which the sign is accessory.
(a) The gross area of signs for a building or use shall include all permanent surfaces visible from a public way and shall be measured for all signs except projecting or pole signs as follows:
(1) The area of the surface, or surfaces of an opaque or translucent panel used or intended for displaying a message; plus
(2) The area within the smallest rectangle enclosing a sign composed of letters or characters which are individually attached to a building wall or other structural element not designed as a panel; plus
(3) The area of permanent window and door signs.
(b) Whenever the gross area of the signs is related to the size of the building or lot, the frontage of a building shall be the width of the facade of the building, business, office, or industrial unit which faces the principal street, or the facade containing the main entrance of a business office, or industrial building.
(c) Buildings or lots having frontage on a second street or a secondary entrance to a parking area may be permitted additional signs along such secondary streets which shall, however, not exceed twenty-five percent (25%) of the area of the signs permitted along the main facades.
(d) Projecting or Pole Signs. The area of any double or multi -faced sign shall have only one face, the largest one should the faces differ in size, counted in calculating the area of the sign, and the measurable area shall be the entire area within a single, continuous perimeter composed of square or rectangles which enclose the extreme limits of the advertising message.
(e) Mural signs. Mural signs shall not exceed 100 square feet in area.
(Ord. 2-16. Passed 4-18-2016.)