The City may disburse the amounts in the Operation Fund to a South District SSMID Advisory Board, pursuant to an agreement between the City and said Board ("Operating Agreement"), for one or more of the following purposes:
A. Develop and manage activities in support of marketing, business retention and attraction, including but not limited to:
1. Database establishment;
2. Space referrals and assistance;
3. Marketing activities, including media and advertising campaigns and communication materials;
4. Miscellaneous business support services;
5. Establishment and promotion of special events, festivals, and activities; and
6. Support of urban design and policy development that would enhance the activities within the South District SSMID.
B. Physical or other improvements designed to enhance the image and appearance of the South District, including but not limited to:
1. Lighting improvements;
2. Seasonal and decorative enhancements;
3. Signage and banners;
4. Landscaping;
5. Central market development; and
6. Maintenance and repairs.
C. Hire an Executive Director and other support staff, as may be necessary, who will work for the Advisory Board to manage the work of the South District SSMID and to fulfill the purposes of the district. (Ord. 22-4872, 1-18-2022)