1151.01 PURPOSE AND INTENT.

   Sign regulations, including provisions to control the type, design, size, location, motion, illumination, enforcement and maintenance thereof, are established in order to achieve, among others, the following purposes:

   (a)    To promote and maintain high quality residential districts and attractive public facilities;

   (b)    To provide reasonable, yet appropriate, conditions for identifying establishments in non-residential districts by relating the size, type and design of Signs to the type and size of the use;

   (c)    To eliminate any conflict between advertising Signs and traffic control Signs which would be hazardous to the safety of the motoring public or pedestrians;

   (d)    To control the design and size of all Signs so that their appearance will be aesthetically harmonious with an overall urban design for the area; and

   (e)    To promote the most desirable developments and economic activity consistent with the objectives of the planning and development program of the City.

   (f)    To promote the public health, welfare by avoiding conflicts between Signs and traffic control devices, avoiding traffic hazards, and reducing visual distractions and obstructions.

      (Ord. 2020-101. Passed 10-13-20.)