17.04.180 Sign.
   “Sign” means any structure upon which is displayed any letters, figures, design, symbol, trademark, statuary or illuminating device intended to attract attention to any place, subject, person, firm, corporation, public performance, article, machine, price, service -or merchandise whatsoever and painted, printed, or constructed and displayed in any manner whatsoever for outdoor advertising purposes.
(Ord. 458 §1(part), 1984).