The intent of these regulations is to balance the need to protect the public safety and welfare, the need for a well maintained and attractive community, and the need for adequate identification, communication and advertising. The regulations for signs have the following specific objectives:
(a) To ensure that signs are designed, constructed, installed and maintained according to minimum standards to safeguard life, health, property and public welfare;
(b) To foster public safety along public streets within the Village by assuring that all signs are placed in safe and appropriate locations;
(c) To reflect and support the desired ambience and development patterns of the various zones districts and promote an attractive environment;
(d) To allow for adequate and effective signs whose dimensional characteristics further the interests of public safety and the needs of the motorist, where signs are viewed from a street or roadway;
(e) To protect and preserve the aesthetic quality and physical appearance of the Village;
(f) To ensure that the constitutionally guaranteed right of free expression is protected;
(g) To provide review procedures that enable the Village to comprehensively evaluate the proposed sign and its relationship to the site, building, and surroundings; and
(h) To prohibit all signs not expressly permitted by this Chapter.
(Ord. 2016-07-24. Passed 8-3-16.)