Erection of the following signs shall be permitted in protected areas, subject to the following conditions and limitations listed herein and further, subject to other applicable regulations where such regulations are more restrictive or more definitive than the provisions of this article and are not inconsistent therewith.
   (a)   Temporary signs which are located and oriented to the frontage on the street or streets which provides actual access to the property. In no event shall any temporary sign be larger than 120 square feet.
   (b)   Point-of-sale signs.
      (1)   Content. The content of point-of-sale signs shall be limited to information which directs attention to a business or profession conducted on the premises or to an activity, commodity, service or entertainment primarily sold, offered, manufactured, processed or fabricated on the premises.
      (2)   Detached signs. Each business, industry or institutional use may have two detached point-of-sale signs. A corner lot or lot with access to more than one local street may have three detached point-of-sale signs. In no event, except as modified herein, shall any point-of-sale sign be erected which is greater in height than the height limitation established for the zoning district in which the sign is located.
      (3)   Wall signs.  Wall signs within 200 feet of a freeway right-of-way shall be confined to the wall of the building containing the principal entrance. A wall sign may be placed on one other wall of the building and shall be limited to 10% of the other wall area, but in no event shall exceed 80 square feet.
      (4)   Roof signs.  Roof signs are prohibited.
   (c)   Within the protected area, each business, industry or institutional use abutting a freeway right-of-way may have, a single, detached point-of- sale sign oriented to the freeway. Such sign shall meet the following criteria in addition to other sign criteria of this chapter.
      (1)   It must be a substitution and not an addition to signage permitted by this section.
      (2)   No flashing lights are permitted.
      (3)   There shall be no moving parts, animation or other devices used to depict motion.
      (4)   The sign shall conform architecturally with other structures on the premises.
      (5)   In those instances where the elevation of the freeway creates a line-of-sight problem, a sign may be increased in height so that no more than 30 feet of the sign is visible from a point three feet above the surface of the edge of the freeway traffic lane, nearest the proposed sign, measured at 90% degrees from the expressway to the sign location. In cases where the sign is on a curve, the measurement shall be radial. However, in no instance shall the sign exceed 75 feet in height.
(Ord. 2272, passed 6-21-1971; Ord. 2814, passed 10-26-1981; Ord. 3047, passed 10-12-1987; Ord. 3077, passed 10-10-1988)