This § 155.340 establishes standards relating to the permitted type, size, dimensions, placement, number and design of signs. The intent of these standards is to:
(A) Support economically viable businesses serving city residents, workers and visitors;
(B) Allow for signage that identifies businesses and other properties in a fair and equitable manner;
(C) Allow persons to exercise their free speech rights protected under the U.S. and California Constitutions;
(D) Promote the use of signs that are aesthetically pleasing, of appropriate scale, and integrated with surrounding buildings and landscape, in order to meet the community’s expressed desire for quality development;
(E) Ensure that signs are compatible with their surroundings;
(F) Promote the free flow of traffic and protect pedestrians and motorists from injury and property damage caused by, or which may be fully or partially attributable to cluttered, distracting or illegible signage;
(G) Emphasize Eureka’s small-town historical character by promoting pedestrian-oriented and appropriately-scaled signage in all parts of town other than Broadway;
(H) Acknowledge Broadway’s role as a primarily vehicular corridor through Eureka and allow for larger-scale and more vehicle-oriented signs on Broadway while still emphasizing aesthetic quality and scales appropriate for Eureka; and
(I) Allow for a simple and streamlined sign permitting process.
(Ord. 885-C.S., passed 5-21-19)