Instructional signs that are clearly intended for instructional purposes shall be permitted as needed provided such signs comply with the following:
(a) The signs are not larger than necessary to serve the intended instructional purpose.
(b) The number of instructional signs located on the site are the minimum needed to serve the intended instructional purpose.
(c) Lettering on the sign does not exceed two inches in height.
(d) The signs are not in a location and do not possess design characteristics that constitute or serve to attract attention beyond the perimeter of the site.
(e) Signs at Service Islands. Stations shall be permitted instructional signs at fuel or other service islands which display information regarding type of service or are necessary in directing or instructing the motorist who has entered the station area. Signs not extending beyond the edges of fuel pumps are permitted and shall not be counted as business identification signs.
(f) Drive-Through Restaurants. For restaurants providing direct service to customers in motor vehicles, a free-standing or wall-mounted “menu board” sign (limited to information regarding the restaurant's menu and related instructions) shall be permitted for each drive-through lane in addition to sign area otherwise permitted. The structure on which the information is posted shall not exceed 40 square feet in area and six feet in height and shall meet the building setback regulations.
(Ord. 87-2009. Passed 4-20-09. Effective 5-20-09.)