1390.01 INTENT AND PURPOSE.
   This chapter establishes sign regulations, including provisions to control the type, design, size, location and maintenance of signs, in order to achieve the following purposes:
   (a)   To enable the public to locate goods, services and facilities without difficulty or confusion;
   (b)   To protect property values, public investment and overall neighborhood character by preventing conditions that have undesirable impacts on surrounding properties;
   (c)   To promote the development of attractive and harmonious residential districts, viable retail and commercial districts and appropriately identified industrial uses;
   (d)   To ensure that signs are designed and located to reduce sign distraction and confusion that may be contributing factors to traffic congestion and accidents and maintain a safe and orderly pedestrian and vehicular environment.
   (e)   It is not the purpose or intent of this chapter to prefer or favor commercial messages or speech over noncommercial messages or speech or discriminate between types of noncommercial speech or the viewpoints represented therein.
(Ord. 87-2009. Passed 4-20-09. Effective 5-20-09.)