The Manager shall cause an investigation to be made as to the character of the applicant or the officers of the club, society or corporation and of the person who is to have the general management of the business. The application shall be rejected if the Manager finds that any person named in the application is not of good moral character or has previously been connected with any bowling alley where the license has been revoked or where any of the provisions of this chapter have been violated; or that the bowling alley for which a license is sought does not comply in every way with the regulations, ordinances and laws applicable thereto. If an application is rejected, the applicant for the license shall be notified in writing of the reasons for rejection and shall have the right to appeal to Council, which shall have the power, after a full hearing, to confirm the rejection or to order the license issued.
In case of appeal the applicant shall, within ten days after receiving notice of rejection, perfect his appeal by leaving notice in writing of his intention to appeal at the office of the Manager.