It shall be unlawful for:
(a) Any holder of a retail liquor license of any class to maintain any permanent sign or permanent advertising material visible from outside the licensed premises which direct attention to specific products or brands of alcoholic liquor, beer or wine;
(b) Any holder of a class C, D, D-1 or E license to maintain more than one sign or advertising material, either permanent or temporary, on any one side of the licensed premises visible from outside the licensed premises which directs attention to the service and availability of alcoholic liquor, beer or wine within the licensed premises.
A permitted sign or advertising material shall not exceed a size of one square foot. Signs advertising specific products and brands of alcoholic liquor, beer or wine maintained at licensed premises of the type governed by this section are specifically prohibited. All signs or advertising materials not prohibited by this section shall be erected and maintained in conformity with Section XVII.B of the Zoning Ordinance of the Village. (Ord. 0-77-15, 2-21-1977; amd. Ord. O-23-09, 3-20-2023, eff. 1-1-2024)