(a) Notwithstanding any provision of the Dallas Development Code or any other city ordinance, code, or regulation to the contrary, the owner or operator of any sexually oriented business or any other person commits an offense if he erects, constructs, or maintains any sign for the establishment other than one primary sign and one secondary sign, as provided in this section.
(b) A primary sign may have no more than two display surfaces. Each display surface must:
(1) not contain any flashing lights;
(2) be a flat plane, rectangular in shape;
(3) not exceed 75 square feet in area; and
(4) not exceed 10 feet in height or 10 feet in length.
(c) A secondary sign may have only one display surface. The display surface must:
(1) not contain any flashing lights;
(2) be a flat plane, rectangular in shape;
(3) not exceed 20 square feet in area;
(4) not exceed five feet in height or four feet in width; and
(5) be affixed or attached to a wall or door of the establishment.
(d) A primary or secondary sign must contain no photographs, silhouettes, drawings, or pictorial representations of any manner, and may contain only:
(1) the name of the establishment; and/or
(2) one or more of the following phrases:
(A) “Adult arcade.”
(B) “Adult bookstore or adult video store.”
(C) “Adult cabaret.”
(D) “Adult motel.”
(E) “Adult motion picture theater.”
(F) “Escort agency.”
(G) “Nude model studio.”
(e) In addition to the phrases listed in Subsection (d)(2) of this section, a primary sign for an adult motion picture theater may contain the phrase, “Movie Titles Posted on Premises,” and a primary sign for an adult bookstore or adult video store may contain the word “DVD’s”.
(f) Each letter forming a word on a primary or secondary sign must be of a solid color, and each letter must be the same print-type, size, and color. The background behind the lettering on the display surface of a primary or secondary sign must be of a uniform and solid color.
(g) Notwithstanding the sign requirements of this section and Section 41A-14.1, any sign lawfully existing on the premises of a lawfully operating sexually oriented business on May 28, 1997 may continue to be maintained on the premises, until:
(1) the sign is intentionally removed or destroyed by the owner or operator of the sexually oriented business or abandoned by the owner or operator of the sexually oriented business; or
(2) the city requires removal, relocation, or reconstruction of the sign in accordance with applicable state law. (Ord. Nos. 23137; 24440; 24699; 25296)