A. Applicability.
1. All developments in a commercial, office, industrial, institutional, or residential district, with four or more tenant spaces on the same parcel, shall adopt a comprehensive sign program to encourage creativity and ensure high quality in the design and display of multiple permanent signs.
2. The adoption of a sign program shall be required at the time of the initial construction of a new project. Existing developments in the City which do not have a comprehensive sign program shall be required to adopt one when the first tenant in the project requests a change of face as defined in this title. Thereafter, all subsequent changes of face in the project shall be required to conform to the adopted program.
B. Application requirements. On any commercial, office or industrial site, or building requiring a sign program, the owner shall submit to the Director a sign program application containing the following:
1. An accurate site plan of the site showing the location of buildings, parking lots, driveways, and landscaped areas on the lot, at such scale as the Director may reasonably require;
2. Computation of the proposed maximum total sign area, the proposed maximum area of individual signs, allowed maximum total sign area, allowed maximum area of individual signs, the height of signs and the number of freestanding signs; and
3. Specifications with regard to:
a. Sign type (individual channel letters, wood signs, etc.);
b. Lighting;
c. Location of each sign on the buildings;
d. Materials;
e. Sign proportions;
f. Any other pertinent information as required by the Director.
C. Findings. The Director of Community Development may approve a Sign Program if the following findings are made:
1. The Sign Program complies with the purpose of this chapter.
2. Proposed signs are creative, and are in harmony with the structures they identify, other signage on the site, and the surrounding development.
3. The Sign Program contains provisions to accommodate future revisions that may be required because of changes in use or tenants.
D. Minor modifications to the requirements of this chapter may be permitted, provided that the proposed Sign Program meets the following criteria in addition to Section 19.104.130C:
1. Special circumstances, unique to the site and building locations, exist that require a modification from the standards in this chapter.
2. Demonstrates unique design and exhibits a high degree of imagination, inventiveness, spirit, and thoughtfulness.
3. Provides high quality graphic character through the imaginative use of color, graphics, proportion, quality materials, scale, and texture.
(Ord. 2085, § 2 (part), 2011)