It shall be the intent and purpose of this sign chapter (hereinafter referred to as "this chapter") to regulate the size, number, illumination, movement of, maintenance of and locations of signs and other advertising symbols, markings or devices; to allow the business and residential community equal and fair opportunity to advertise and promote activities, products and services without discrimination; to protect and promote the health, safety and welfare of the public; to encourage aesthetic creativity while preserving and enhancing historic places and preventing the proliferation of unsightly advertising. (Ord. 2011-02, 6-7-2011)