(a) The Storefront Opening. The storefront opening should be recessed six (6) to twelve (12) inches into the facade’s storefront opening rather than applied to the face of the facade.
(b) The Storefront Frame. The storefront design should generally be composed of a hierarchical frame made up of vertical and horizontal elements.
(c) The Recessed Entry. The storefront should have a recessed entry off the sidewalk to create a more intimate sense of entry at the door. The recessed entry should be three (3) feet to six (6) feet deep.
(d) The Windows. The storefront should be as transparent as possible. Large window areas emphasize display, maximize natural light and allow for visibility into and out of the store.
(e) The Storefront Cornice. The storefront should have a strong horizontal form at its top to separate it from the upper facade and to help certain signage.
(f) Materials, Color and Texture. These characteristics of the storefront design should flatter that of the upper facade and adjacent facades.