"Sign" means any visual communication including but not limited to any writing, pictorial representation, illustration, emblem, symbol, design, drawing, mural, banner, flag, placard, pennant, poster or other similar device that is visible from a dedicated right of way or other public place and is used for purpose of advertisement, announcement, declaration, demonstration, identification or expression or directing attention to a person, institution, organization, business, activity, place, object or product. (Ord. 2014-39. Passed 10-13-14.)