This chapter creates the legal framework for signage regulations that is intended to facilitate a lawfully acceptable communication between people. It recognizes the need to protect safety and welfare of the public, the need for well maintained and attractive appearance in the Village, and the need for adequate business identification and advertising and communication. This section recognizes that aesthetics and design quality cannot be satisfactorily legislated, as individual opinions vary and local public sentiment vary from one place and era to another. It is recognized, however, that a great percentage of that which is unattractive can be eliminated by sensible quality control, through adequate maintenance and inspection and by reasonable guidelines formulated to minimize clutter. This chapter intends to achieve the specific purposes to preserve, protect and promote property values and the community appearance, and to accommodate legitimate advertising and quality signage.