§ 2-20  DEFINITIONS.
   For the purpose of this article, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   RETAIL DEALER. Any person, firm, corporation, association or concessionaire who sells, distributes or dispenses, at retail, any non-intoxicating beverage within the corporate limits of the city, without regard as to any place where such beverages may be consumed or used.