Sign regulations, including provisions to control the type, design, size, location and maintenance thereof, are established in order to achieve, among others, the following purposes:
(a) To promote and maintain attractive and high value residential districts, public facilities and educational districts, by permitting only nameplates, bulletin boards and signs related to the development, rental or sale of properties;
(b) To provide for reasonable and appropriate conditions for advertising goods sold or services rendered in business districts by relating the size, type and design of signs to the type and size of establishments;
(c) To provide for appropriate signs for the identification and encouragement for further growth of research, service and industrial developments;
(d) To promote the most desirable developments and economic activity in the City;
(e) To promote traffic safety by minimizing distractions to drivers caused by the location, design, number, illumination and size of signs;
(f) To enhance the aesthetic values of the City and promote good urban planning and design; and
(g) To protect and enhance the City's attractiveness to tourists and visitors.
(Ord. 8497-1998. Passed 12-1-98.)