A.   Signs permitted subject to a sign permit.
      1.   Wall-affixed signs per paragraph C.1. of this section.
      2.   Freestanding signs per paragraph C.2. of this section.
      3.   Address-plate:  one (1) per parcel, lot, business, or tenant, not to exceed one and one-half (1½) square feet in sign area.
      4.   Real estate signs:  one (1) per parcel, lot, business, or tenant, per §§ 20.28.120 and 20.28.130 of this chapter.
      5.   Window signs per paragraph C.3. of this section.
      6.   Comprehensive sign program per paragraph C.4. of this section.
   B.   All signs not expressly permitted shall be prohibited, per § 20.28.240 of this chapter.
   C.   Sign development standards.
      1.   Wall-affixed signs.
         a.   Development standards.
            (1)   Maximum sign area - One (1) square foot of sign area per each lineal foot of building frontage.
            (2)   Maximum sign length - Seventy-five percent (75%) of building frontage or seventy-five  percent (75%) of tenant space frontage.
            (3)   Maximum letter height - Twenty-four (24) inches, except for major tenants which letter height shall not exceed five (5) feet.
            (4)   Maximum number - One (1) sign per building face or tenant space, not to exceed three (3) signs per tenant.
         b.   Design standards.
            (1)   All conduits, raceways, transformers, junction boxed, and openings in the building surface shall be concealed.  If canopy architecture prohibits concealing hardware, it shall be enclosed in a manner consistent with quality fabrication practices, and painted to match the adjacent wall color.  The method of installation shall be approved by the City Planner.
            (2)   All exterior signs exposed to the weather shall be mounted directly onto the building face and shall be completely sealed in a watertight enclosure.  All bolts, fastenings, and clips used shall be of hot-dipped galvanized iron, stainless steel, or other non-corrosive material.
            (3)   Internal illumination shall be thirty (30) milli-amp neon gas system or fluorescent tube(s), labeled in accordance with the “National Board of Fire Underwriters Specifications.”
            (4)   No labels or other identification will be permitted on the exposed surface of the sign except those required by local ordinance.
            (5)   Cabinet signs shall incorporate opaque background fields with only sign copy to be illuminated.  Sign background shall be of a non-reflective material.
            (6)   Individual channel or reverse channel letters are encouraged for use in all retail commercial projects for their legibility and visual effect.
      2.   Free-standing signs.
         a.   Development standards.
            (1)   Maximum sign area.
               Small project - Twenty-four (24) square feet.
               Midsize project - 0.2 x f, where f equals the lineal feet of street frontage.
               Midsize project with less than 120 lineal feet of street frontage - Twenty-four (24) square feet.
               Large project - 0.2 x f, where f equals the lineal feet of street frontage, provided no one (1) sign copy per face shall exceed eighty (80) square feet.
            (2)   Maximum sign height.
               Small project - Four (4) feet.
               Midsize project - Six (6) feet.
               Large project - .03 x f, where f equals the lineal feet along the street frontage in the aggregate, with no one (1) sign to exceed twelve (12) feet in height.
            (3)   Maximum letter height. Twenty-four (24) inches, except for major tenant which letter height shall not exceed five (5) feet.
            (4)   Maximum number.
               Small project - One (1) freestanding sign per street frontage.
               Midsize project - One (1) freestanding sign per street frontage.
               Large project - Three (3) freestanding signs per street frontage.  Signs shall be placed a minimum of three hundred (300) feet apart.
            (5)   Maximum sign length.  No maximum except as determined by other requirements.
         b.   Design standards.  Freestanding signs shall be compatible with the architectural style, design, color, and material of the building(s) within the development.
      3.   Window signs.  No window signs shall obscure more than twenty-five percent (25%) of the total transparent area of any window.
      4.   Comprehensive sign programs.  Comprehensive sign programs shall be subject to a conditional use permit approved by the Planing Commission.
         a.   Performance standards.  A comprehensive sign program shall describe the proposed type, number, size, location, design, and colors and materials for each sign within a development project.  Comprehensive sign programs will be reviewed for consistency with the following performance standards:
            (1)   The sign program incorporates the sign development standards for individual sign types.
            (2)   The sign program shall enhance the overall development through coordinated and compatible architectural style, design, color, and material.
            (3)   The sign program combines various types of signs, such as freestanding and wall-affixed signs, to effect the optimum blend of business advertising and community design.
            (4)   The sign program should utilize the standards described in § 20.28.340.C.  Differences in those standards will be reviewed on a case by case basis.  Individual channel letter signs are encouraged.
   D.   General provisions.
      1.   Architectural style.
         a.   Each sign shall complement the architectural design, color, and materials of the main building or buildings upon the site, and shall be compatible with the character of existing improvements.
         b.   Signs located upon a lot with only one (1) main building shall be compatible with the style and character of that building and shall be designed to incorporate at least one (1) of the predominantly visual design elements of the main building.
      2.   Sign copy.  Sign copy shall include minimal information.  Information such as telephone numbers, list of products and pictures is not permitted.  The name of the business or use shall be the dominant message on the sign.
      3.   Illumination.  Illumination, if any, shall be maintained by artificial light which shall be stationary and constant in intensity and color at all times.
      4.   Landscaping.  Freestanding signs should be placed within landscaped areas equal in size to the square footage of the sign area.
      5.   Location.  In addition to the provisions of § 20.28.190 of this chapter, no sign shall be located within the public right-of-way and closer than five (5) feet to the property line.
(Ord. 877, passed 11-21-89)