No person shall own and operate any vehicle for business or commercial purposes upon the public streets and highways of the Municipality until such owner causes to be placed upon the right and left sides of such business or commercial vehicle the company name of the owner thereof and the address of the company or the trademark or identifying insignia of such company. Such name and address, trademark or insignia shall be so lettered upon the sides of such vehicles as to be prominently displayed and easily readable.
(1974 Code Sec. 3-5)