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Set forth below are the standards for the development of The Festival. The development areas and exhibits referenced herein are incorporated into this chapter by this reference as if set forth in full.
.010 Terms. The following terms shall have the meanings ascribed to them below:
(b) "Development Area" or "Development Areas" shall mean any one or more of the four “Development Areas” shown on Exhibit 7 to the Specific Plan, i.e., the Scenic Commercial ("Development Area 1"); Retail Commercial and Entertainment ("Development Area 2"); Visitor Commercial ("Development Area 3"); and /or Business Commercial Development Area ("Development Area 4").
(c) "Furniture and Home Improvement Stores" shall include, but not be limited to, the following types of stores: retail/discount, finished and unfinished furniture, hardware, wall and floor coverings, lamps and lighting fixtures, interior design, lumber (indoor and fully screened outdoor) and home improvement uses.
(d) "Minimum Landscaped Area" shall mean a minimum setback (as defined below in paragraph 18.108.040.010(f)) area, measured from the right-of-way, which may contain landscaping, walkways, plazas, decorative walls not to exceed three (3) feet in height, retaining walls up to a maximum of ten (10) feet in height, and signage, but shall not include parking areas (as defined below in paragraph 18.108.040.010(e)).
(e) "Parking Areas" shall be defined as all parking spaces, aisles and interior accessways, excluding service accessways and loading areas.
(f) "Setback" shall mean the distance from the exterior of the structural building wall closest to a given right-of-way (exclusive of canopies) to the nearest edge of that right-of-way. Setbacks may include landscaping, walkways, decorative walls up to three (3) feet in height, retaining walls up to ten (10) feet in height, signage, parking areas and plazas.
(g) "Site Plan" shall mean a “Site Plan” for that phase, or portion thereof, under consideration.
(h) "Zoning Code" shall mean Title 18 of the Anaheim Municipal Code.
.020 General Standards. Except as otherwise specifically set forth herein, the standards of the Scenic Corridor Overlay Zone shall apply. The use, building and structural height, setback, improvement of setback, landscaping and roof projection requirements set forth in this subsection 18.108.040.020 shall apply in each of the four development areas, unless otherwise stated therein.
1. Antique shop;
2. Automobile rental agencies (office only, with no on-site car display or car storage);
4. Barber/beauty shops;
5. Bicycle shops;
6. Book stores;
7. Bowling, pool or billiard centers;
8. Broadcasting studio;
9. Business offices/agencies;
10. Candy stores;
11. Carpet and rug sales and installation;
12. Catering establishments;
13. China and glassware stores;
14. Cigar and smoke shops;
15. Clothing or apparel stores;
16. Commercial retail centers;
17. Conservatoire studios;
18. Convenience food stores (not in connection with gasoline sales);
19. Curtain and drapery shops;
20. Department stores;
21. Drug stores;
22. Electrical equipment sales and repair shops;
23. Fabric shops;
24. Fast food restaurants – Development Areas 1 and 2: two (2) drive-throughs maximum, one (1) on Pad D and one (1) on another pad in Development Area 1 or 2, and an additional seven thousand five hundred (7,500) square feet maximum of fast food space in the main tenant area of Development Areas 1 and 2;
25. Financial institutions with walkup windows/ automatic teller machines;
26. Financial institutions with drive-through: Maximum of three (3) in Development Areas 1 and 2. To be located on Pad E and on two (2) other pads in Development Area No. 1 or 2;
27. Floor covering shops;
29. Furniture stores;
30. Health spas and physical fitness centers up to four thousand (4,000) square feet;
31. Hobby shops;
32. Home improvement stores;
33. Interior decorators;
34. Jewelry stores;
35. Dry cleaning services;
36. Leather goods and luggage stores;
37. Liquor stores;
39. Massage Establishments, subject to Section 18.16.070;
40. Meat markets;
41. Medical/dental offices;
42. Musical instrument sales and repair shops;
43. Music stores;
44. Newspaper and magazine stores;
45. Office business machine and computer component stores;
46. Optical and optometrical offices/shops;
47. Paint, glass and wallpaper stores;
48. Pinball and electronic game arcades (pursuant to an arcade permit);
49. Record, tape and video stores;
50. Rental services;
51. Reproduction service businesses, including but not limited to, messenger services, wire services, blueprinting, drafting, job printing, microfilming, etc.;
52. Retail supply stores, including but not limited to, vehicle accessories and parts, books, hardware, pet shops, photographic, sporting goods, tobacconists, toys, yardage, etc.;
53. Secretarial or answering services;
54. Shoe stores;
55. Sit-down restaurants, with or without alcohol;
56. Specialty food stores, such as delicatessens, cookie stores, yogurt shops and other specialized retail food stores;
57. Supermarkets, markets and groceries;
58. Travel agencies;
59. Typewriter sales and service;
60. Veterinary clinics, non-boarding; and
61. Watch and clock sales and repair shops.
(b) Conditional Uses. The following and substantially similar uses shall be permitted with a conditional use permit:
1. One automobile washing: self-service or automatic, including use of mechanical conveyors, blowers and steam cleaners (hereinafter referred to as “autowash”) (on the lower level/north portion of Development Area No. 2);
2. Convenience food stores, with or without the sale of alcoholic beverages for off-premises consumption, in connection with gasoline sales;
3. Day care centers (for children or elderly);
4. Medical/dental labs;
5. Medical emergency care facilities;
6. Laundry, self-service establishments; and
7. On-premises sales and consumption of beer and wine in conjunction with the one multi-plex cinema permitted in Development Area 2 – Retail Commercial and Entertainment Development Area.
(c) Buildings and Structural Height Limitations.
1. Building Height. Except as otherwise specifically set forth herein, building heights shall conform with the requirements of the Scenic Corridor Overlay Zone. The height of all structures shall be measured from the highest portion of the structure to the ground floor elevation directly below that point, including any roof-mounted equipment and architectural projections, except as otherwise indicated herein.
2. Roof-Mounted Equipment. Roof-mounted equipment shall be permitted only to the extent that such equipment is screened from street view by architectural elements, and painted to match building coloration. Roof-mounted equipment shall not exceed the height of the architectural projections.
(d) Lighting Height Limitations. Lights in the internal parking lots, access roads and local roads shall not exceed a height of thirty (30) feet, including the base, except that all such lights in Development Area 4 shall not exceed a height of twelve (12) feet, including the base. All such lights shall be shielded so as to not project light off-site and, where located in the parking lots, shall be of a high pressure, sodium-type.
(e) Setbacks. Except as otherwise specifically set forth herein, setbacks shall conform to the requirements of the Scenic Corridor Overlay Zone. Buildings along internal parking access roads shall be subject to a minimum building setback of five (5) feet.
(f) Improvements of Setbacks. Except as otherwise specifically set forth herein, improvement and landscaping of required setbacks shall conform to the requirements of the Scenic Corridor Overlay Zone.
Setbacks along internal parking access roads may include sidewalks, seating areas, plazas and landscaping. Except to the extent that minimum landscaped areas are specifically required herein, setback areas may include parking areas.
(g) Landscaping. Parking area end islands shall contain a minimum of one tree each, with tree wells provided within the parking area. Parking areas shall be landscaped with at least one (1) tree per three thousand (3,000) square feet of parking area, with tree wells provided within the parking area. The trees shall be located in parking end islands, in tree wells, adjacent to interior drive aisles, in perimeter areas abutting the parking area, and adjacent to buildings abutting the parking areas. Approximately five hundred (500) trees shall be planted within the parking areas, with an approximate distribution of ten percent (10%) in building areas, twenty percent (20%) in end islands, twenty-five percent (25%) in tree wells, and forty-five percent (45%) in accessways and perimeters. Trees shall be planted no closer than seven (7) feet from the sidewalk on public streets.
The minimum size of parking area trees shall be twenty-four (24) inch box trees. The average planter area of all tree planters shall be forty-eight (48) square feet, with a minimum dimension of six (6) feet.
(h) Site Screening Setback. Along any area abutting a residential zone boundary, site screening shall be provided by a minimum landscaped area of ten (10) feet, utilizing a combination of trees and shrubs. A wrought iron fence shall be required to be located separating the developed portion of the Specific Plan Area from the residential properties to the south, at a location to be approved by the City Engineer, which shall be completed prior to issuance of building permits.
(i) Sign Regulations. Entrance monumentation and other site and building signage shall be permitted. Such signage shall be governed by the standards set forth in subsection 18.108.040.080.
(j) Parking Regulations. Parking areas shall be permitted as set forth herein. Such areas shall be governed by the standards set forth in subsection 18.108.040.070.
.030 Development Area 1 – Scenic Commercial Development Area. Development Area 1 is designed to accommodate retail uses, restaurants and financial services. In addition to the applicable and non-conflicting portions of subsection 18.108.040.020 of the Anaheim Municipal Code and the Zoning Code, the following regulations will govern this area:
(a) Permitted Uses. In addition to the uses permitted in paragraph 18.108.040.020(a), the following use shall be permitted: service station, without carwash or convenience market.
(b) Setbacks. An average building setback of fifty (50) feet along Santa Ana Canyon Road shall be provided, to be measured from the right-of-way to the building, and a minimum building setback of twenty (20) feet along Roosevelt Road shall be provided, with a minimum landscaped area of thirty (30) feet for any one building on Santa Ana Canyon Road.
(c) Rear of Buildings. No rear elevations of buildings shall be visible from Santa Ana Canyon Road, unless architecturally detailed to present a finished appearance.
.040 Development Area 2 – Retail Commercial and Entertainment Development Area. Development Area 2 is designed to accommodate retail uses, restaurants, financial services, department stores and theaters. In addition to the applicable and non-conflicting portions of subsection 18.108.040.020 and the Zoning Code, the following regulations shall govern this area:
(a) Permitted Uses. In addition to the uses permitted in paragraph 18.108.040.020(a), the following uses and substantially similar uses shall be permitted in Development Area 2:
1. Outdoor garden centers (fully screened);
2. Theaters (other than drive-ins):
a. One dinner theater; and
b. One multi-plex cinema; and
3. Outdoor food carts and small sales kiosks.
(b) Conditional Uses. The following uses shall be permitted with a conditional use permit obtained pursuant to Chapter 18.66 (Conditional Use Permits):
1. On-premises sales and consumption of beer and wine in conjunction with the one multi-plex cinema permitted in Development Area 2 – Retail Commercial and Entertainment Development Area.
(c) Building Height. The maximum height shall be thirty-five (35) feet and two (2) stories, excluding architectural projections and properly screened, roof-mounted equipment, which may extend up to five (5) feet, for a total of forty (40) feet.
(d) Setbacks. A minimum building setback of twenty (20) feet along Roosevelt Road shall be provided, measured from the right-of-way to the building.
(e) Improvement of Setbacks. Minimum landscaped areas of twenty (20) feet along Roosevelt Road and ten (10) feet along Festival Drive shall be provided.
.050 Development Area 3 – Visitor Commercial Development Area. Development Area 3 is designated to accommodate a hotel, along with retail and restaurant uses. In addition to the applicable non-conflicting portions of subsection 18.108.040.020 and the Zoning Code, the following regulations shall govern this area:
(a) Permitted Uses. In addition to the uses permitted in paragraph 18.108.040.020(a), the following and substantially similar uses shall be permitted in Development Area 3:
1. Hotel; and
2. Private recreation facilities, including health spas and massage facilities, not to exceed four thousand (4,000) square feet, for use by hotel patrons and integrated into the hotel design.
(b) Building Height. The maximum height for the hotel shall be forty-five (45) feet and three (3) stories, excluding architectural projections and properly screened roof-mounted equipment, which may extend up to five (5) feet, for a total of fifty (50) feet.
(c) Setbacks. The minimum building setback from Santa Ana Canyon Road shall be thirty (30) feet, with a minimum landscaped area of thirty (30) feet for any one building on Santa Ana Canyon Road.
(d) Improvement of Setbacks. A minimum landscaped area of ten (10) feet shall be provided along Festival Drive.
.060 Development Area 4 – Business Commercial Development Area. Development Area 4 is designed to accommodate office uses, including conference and convention centers, together with retail and food service uses. In addition to the applicable non-conflicting portions of subsection 18.108.040.020 and the Zoning Code, the following regulations will govern this area:
(a) Permitted Uses. In addition to the uses permitted in paragraph 18.108.040.020(a), the following and substantially similar uses shall be permitted in Development Area 4:
1. Conference and convention centers; and
2. Corporate headquarters.
(b) Conditional Uses. The following use shall be permitted with a conditional use permit: community recreational facilities.
(c) Building Height. The maximum height for a building shall be forty-five (45) feet and three (3) stories, excluding architectural projections and properly screened, roof-mounted equipment, which may extend up to five (5) feet, for a total of fifty (50) feet.
(d) Improvement of Setbacks. A minimum landscaped area of ten (10) feet shall be provided along Festival Drive.
.070 Parking Requirements. The standards of Chapter 18.42 (Parking and Loading) shall apply, except as provided below:
(a) Commercial Parking Spaces.
1. Fast Food Restaurants. Fifteen (15) spaces for every one thousand (1,000) square feet of gross floor area.
2. Furniture and Home Improvement Stores. One and one-half (1.5) spaces for every one thousand (1,000) square feet of gross floor area.
(b) Loading Areas. One (1) space for each freestanding building over twenty-five thousand (25,000) square feet of gross floor area.
(c) Joint Use. Joint use of parking areas shall be permitted between Development Areas 1 and 2, as well as between particular uses in such development areas.
.080 Sign Regulations. The standards of Chapter 18.44 (Signs) shall be replaced in total by the following sections:
(a) Purpose and Intent. The intent of The Festival sign regulations is to provide the standards necessary to achieve a visually coordinated, balanced and attractive sign environment for The Festival. The specifications within this section are intended to help achieve visual identification and unity for the uses.
Each sign shall be designated, constructed and installed in accordance with these regulations, prior to tenant opening for business in the center. Compliance with these sign regulations shall be strictly enforced by the landlord. Any nonconforming or illegally installed signs shall be removed by the tenant or his/her sign contractor at their expense.
1. “Animated Signs.” Signs designated to attract attention through movement, or the semblance of movement, of the whole or any part thereof.
2. “Banner Signs.” Signs made of fabric, paper or other lightweight material, whether or not they are enclosed by a rigid frame, attached to any exterior wall or portion of a building or other structure.
3. “Building Frontage.” The linear length of a building directly facing a public street, alley, parking area or pedestrian walkway, which contains a public entrance, not including bay windows or other ornamental trim.
4. “Canopy” or “Cantilever Signs.” Signs placed on, or supported entirely by, a rigid shelter or other structure, projecting out from any exterior wall or portion of a building or other structure.
5. “Directional Signs.” Signs which contain any of the following words: entrance, enter, out, one-way; or words which contain non-flashing arrows or other characters indicating traffic direction and which do not contain advertising matter.
6. “Monument Signs.” Freestanding signs connected to the ground, with a base designed to be architecturally compatible with The Festival, and advertising The Festival and/or a retailer located in The Festival.
7. “Projecting Signs.” Signs other than wall signs (as defined below in subparagraph 18.108.040.080(b)15.) which project and are suspended from, or supported by, a building or wall.
8. “Roof Signs.” Signs erected, constructed and maintained upon, or connected to, the roof of any building.
9. “Shopping Center Identification Signs.” Freestanding signs which advise or direct attention to The Festival, or to an area having three (3) or more separate businesses located on a single parcel or lot.
10. “Sign Area.” That area encompassing the sign lettering.
11. “Sign Height.” Maximum vertical dimension of a sign or sign structure, measured from the grade directly below that point.
12. “Sign Width.” Maximum horizontal dimension of a sign or sign structure.
13. “Temporary Signs.” Signs erected for a temporary purpose (such as announcing a proposed use or indicating "for sale" or "for lease"), and not to exceed a period of six (6) months, including pennants, valances, or advertising displays constructed of wood, metal, fiberglass or plastic.
14. “Under-Canopy Signs.” Unlighted or luminous signs attached to the underside of a projecting canopy, perpendicular to the building frontage.
15. “Wall Signs.” Signs which are in any manner affixed to any exterior wall of a building or structure, the exposed faces of which are in a plane parallel to the plane of the wall, and which project not more than twelve (12) inches from the building or structure wall.
16. “Window Signs.” Signs painted, attached, glued or otherwise affixed to the interior of a window, or otherwise easily visible from the exterior of the building. Such signs may be temporary or permanent (painted).
(c) Prohibited Signs.
1. Animated signs, flashing, audible and intermittent signs.
2. Projecting signs that project into the public right-of-way.
3. Portable signs.
4. Mechanical movement.
5. Projecting signs that project above a parapet or the highest point of a roof.
6. Vehicle-mounted signs.
7. Painted wall signs, other than building addresses.
8. Roof signs.
9. Exposed lamps.
10. Signs that by color, wording, design, location or illumination resemble or conflict with any traffic-control device or impede the safe and efficient flow of traffic.
11. Signs that create a safety hazard by obstructing the clear view of pedestrian and/or vehicular traffic.
12. Balloons and searchlights.
(d) Permitted Signs.
1. Shopping Center Identification Sign. Sign locations are shown on Exhibit No. 16 (Monumentation and Signage Plan) of the Specific Plan. This exhibit shows primary signage only. Additional signs, as specified by this section, will also be permitted.
a. Three (3) shopping center monument identification signs shall be permitted for The Festival.
b. The maximum sign height and sign area shall be six (6) feet from grade and one hundred twenty (120) square feet, respectively, for a sign designed into a wallscape. The maximum sign width shall be twenty (20) feet. Such signs shall be located in compliance with the City of Anaheim line-of-sight requirements.
2. Major Tenant Identification Signs.
a. Two (2) monument signs shall be permitted on Santa Ana Canyon Road. The maximum sign height of the monument signs shall be twenty (20) feet, with a maximum sign width of ten (10) feet. Up to five tenant names may be located on each sign and the maximum sign area shall be one hundred fifty (150) square feet. The sign letters shall have a maximum letter height of twenty-four (24) inches.
b. One (1) low monument sign shall be permitted. The maximum sign height and sign area of the low monument sign shall be six (6) feet and one hundred twenty (120) square feet, respectively. The low monument sign shall be designed into a wallscape. The maximum sign width shall be twenty (20) feet. Up to four tenant names may be located on the low monument sign (which is to be located at the intersection of Roosevelt Road and Festival Drive).
3. Major Retailer Identification.
a. A primary wall sign is permitted on the store fascia and/or rear elevations (only for the upper level retailers in excess of fifteen thousand (15,000) square feet in Development Area 2) for each “Major Retailer” (a tenant who leases in excess of fifteen thousand (15,000) square feet); provided, however, that there shall be a maximum of two (2) primary wall signs per retailer. The sign area of the primary wall sign shall be a maximum of one hundred sixty (160) square feet; it shall have a maximum sign height of six (6) feet, and a maximum sign width of forty (40) feet. The sign letters shall have a maximum height of seventy-two (72) inches, and total thirty (30) feet in length.
b. One (1) secondary wall sign shall be permitted on any wall facing The Festival or a street. The sign area shall not exceed one-half (1/2) the size of the primary sign. The sign letters shall be a maximum height of thirty-six (36) inches, and total thirty (30) feet in length.
4. In-Line Shop Buildings.
a. One (1) primary wall sign per store shall be permitted, with the maximum letter height of thirty (30) inches. If two rows of letters are required, the maximum letter height shall be twelve (12) inches per row, with the total height not to exceed thirty (30) inches. In no case shall the primary sign width be greater than thirty (30) feet, nor shall the total sign area exceed twenty percent (20%) of the storefront footage. In addition to the foregoing, a maximum of three (3) in-line, tenant, secondary wall signs per building shall be permitted for buildings rearing onto Santa Ana Canyon Road, subject to the foregoing maximum letter-height requirements, and subject to the following additional requirements:
(1) In no case shall the secondary wall sign be greater than fifteen (15) square feet.
(2) Each sign shall be limited to the same sign language and logo as displayed on the primary sign. Logos shall be included in calculating the total sign area.
(3) Signs shall be in conformance with Attachment Nos. 1 through 3 to the zoning and development standards set forth in the Specific Plan.
(4) The location of the secondary wall sign shall be limited to the area above the architectural archways as shown in Attachment No. 3 to the zoning and development standards (excluding the tower elements).
Both the primary and secondary signs shall be channel letters, flush-mounted, with no exposed raceways, and consistent in design, color, illumination and text.
b. For retail stores located on a corner, one secondary wall sign shall be permitted on the side of each store. The sign area shall not exceed one-half (1/2) the size of the primary sign.
c. One (1) under-canopy sign per tenant, not to exceed eighteen (18) square feet in sign area, shall also be permitted per store.
d. Each of the two (2) tower elements within the food court may contain a maximum of two (2) secondary wall signs advertising food court tenants. The sign area shall not exceed one-half (1/2) the size of the tenant's primary signage.
5. Theater Marquee. Permitted signs and requirements.
a. Two (2) Vertical Wall Signs. One (1) sign shall be located over the theater's main entrance, and total no more than one hundred sixty (160) square feet in sign area. The sign width shall not exceed forty (40) feet, and the sign height shall not exceed six (6) feet. The second sign shall be located at the northwest corner of the western building elevation, and shall not exceed ninety (90) square feet. The sign width shall not exceed five (5) feet. In addition, three (3) minimum twenty-four-inch (24) box Eucalyptus trees shall be planted along the western property line, to screen this sign from the adjacent residential properties.
b. One (1) Theater Marquee Sign. The sign shall be located at the intersection of Festival Drive and Santa Ana Canyon Road, and total no more than one hundred sixty (160) square feet in sign area. The sign height shall not exceed (20) feet, and the sign width shall not exceed ten (10) feet.
c. Eight (8) poster boxes shall be permitted on the front of the theater, not to exceed four (4) feet by six (6) feet in dimensions.
6. Freestanding Pad Buildings. The following are permitted signs and requirements for a pad with one (1) tenant or multiple tenants (for example, a freestanding restaurant and a bank on one (1) pad):
a. Each single tenant building shall be permitted one (1) wall sign per building elevation or one (1) wall sign per business for buildings with multiple tenants/businesses. The maximum aggregate area of allowable wall signs per building elevation is limited to one square foot of sign area per lineal foot of that building elevation. Wall signs for individual tenants shall not exceed one square foot of area per lineal foot of said tenant's building frontage.
b. The single display surface shall be placed parallel to, and in front of, any exterior wall of the building;
c. The sign shall be placed on a flat surface and not on a decorative architectural feature of the structure;
d. The sign shall not project over or into any public right-of-way;
e. The sign shall not project above the parapet of the building; and
f. The single display surface, including individual letters, shall not project more than twelve (12) inches beyond the wall or structure to which it is attached.
g. One (1) monument sign shall also be permitted. Wall signs shall not be located on the elevation fronting the monument sign location. The sign height of the monument sign shall be a maximum of six (6) feet, its sign width shall be a maximum of eight (8) feet, and its sign area shall be a maximum of forty-eight (48) square feet.
7. Banner Signs. Each tenant shall be permitted one banner sign, issued under the City's special events permit requirements. The banner sign's sign area shall be a maximum of fifty (50) square feet.
8. Window Signs. The sign area of each window sign shall not exceed more than twenty percent (20%) of the window in which it is placed. All temporary window signs may remain for a period no longer than thirty (30) days within a one (1) year period.
9. Temporary Signs. Temporary signs shall not exceed a height of twelve (12) feet, a width of ten (10) feet, and an area of one hundred (100) square feet.
10. Sign Lighting. On-premises advertising signs and center identification signs shall be illuminated only between the hours of 6:30 a.m. and midnight, except that the sign containing the supermarket logo may be illuminated during the operating hours of the supermarket; and illumination of on-premise tenant advertising shall be limited to business hours, plus one hour before opening time and one hour after closing time for each use.
11. Directional Sign. Directional signs shall be permitted as needed to direct traffic to storefronts, entrances, and service and loading areas. The sign area of each directional sign shall not exceed six (6) square feet, and its height shall not exceed six (6) feet. (Ord. 5109 § 1 (part); March 27, 1990: Ord. 5697 § 1; August 24, 1999: Ord. 5717 § 1; January 11, 2000: Ord. 5806 § 1; February 26, 2002: Ord. 5920 § 1 (part); June 8, 2004: Ord. 6249; August 21, 2012: Ord. 6270 § 1; March 4, 2013: Ord. 6371 §§ 1, 2; May 17, 2016: Ord. 6390 § 10; December 20, 2016.)