In addition to Section 18.44.080, the following standards apply to freeway-oriented on-site signs.
   .010   Permit Required.  Subject to Section 18.44.045 (Minor Conditional Use Permit Required) or 18.44.050 (Conditional Use Permit Required).   .020   Maximum Number of Signs Permitted.  Not more than one (1) freeway-oriented sign identifying the principal use of the premises, or, in the case of a regional shopping center, the name of the center and business names, shall be permitted on any parcel of property, or adjacent parcels of property within the same project.  The maximum number of business names per side shall be determined by the applicable permit review process under Section 18.44.045 or 18.44.050. The sign may be either a single- or double-faced, freestanding sign.
   .030   Maximum Size of Freeway-Oriented Signs.  The maximum area, height and width requirements for freeway-oriented signs are contained in Table 44-C (Maximum Size of Freeway-Oriented Signs).
      .0301   The maximum area shown is for each face of a sign.
      .0302   The maximum height shown includes the height of the base.
      .0303   The maximum width shown includes any frame or support structure.
Table 44-C
Maximum Size of Freeway-Oriented Signs
Freestanding Signs
Area (square feet)
Height (feet)
Width (feet)
125 or 0.5 per lineal feet of freeway frontage or frontage road, whichever is less
See subsection .060 of this section
   .040   Combining of Freeway and Street Frontages for Greater Sign Area.  The combination of street and freeway frontages for the purpose of increasing the permitted sign area of a freestanding, freeway-oriented sign is prohibited.
   .050   Minimum Distance Between Freestanding Signs.  When a freeway-oriented sign is permitted on a parcel, no such sign shall be located closer than three hundred (300) feet from any other freestanding sign or legal, nonconforming roof sign on the same parcel of property.
   .060   Maximum Height of Freestanding, Freeway-Oriented Signs.  The maximum permitted height of any freestanding, freeway-oriented sign shall be determined through the conditional use permit process, but in no instance shall the height of such sign exceed thirty (30) feet.  The applicant shall submit the following information, which shall be considered by the Planning Commission and/or City Council in determining the height and final location of the sign:
      .0601   Line-of-sight drawings illustrating the minimum height necessary to provide freeway visibility from the direction of the freeway lanes closest to the property;
      .0602   Photographed balloon tests or computerized simulations, including existing signage in the area, to adequately describe the proposed sign in the context of its specified location, and to permit easier visualization of the proposal;
      .0603   Photographs of all other signs on the property and their locations shown on a site plan.
      .0604   Illustrations depicting compatibility and scale of sign design with building architecture, existing signs on the property, and development on adjacent properties.
      .0605   Plans which identify distances to freeway off-ramps and demonstrate access to the property from the freeway off-ramp; and
      .0606   Renderings depicting illumination at night, supported by calculations of light levels.
   .070   Maximum Height Limit Within 300 Feet of Any Residential Structure.  The maximum height of any portion of any freeway-oriented, freestanding sign or sign structure located within three hundred (300) feet of any structure used exclusively or primarily for residential purposes, other than hotels and motels, shall be twenty-five (25) feet.  The height of any such sign or sign structure may be increased by one (1) foot for each ten (10) feet of distance over three hundred (300) feet that exists between such sign or sign structure and the nearest structure used exclusively or primarily for residential purposes; provided, however, that the height of such sign or sign structure shall not exceed the maximum height limit specified in this section.
   .080   Permitted Location of Freestanding, Freeway-Oriented Signs.  No freestanding, freeway-oriented sign shall be located closer to any property line of an abutting parcel of property (other than streets) than a distance equal to twenty-five percent (25%) of the width of the parcel on which the sign is to be located; provided, however, that no such sign need be located at a greater distance than fifty (50) feet from any such abutting parcel.  Insofar as the area of a freestanding sign results from the combining of street or highway frontage of separate lots or parcels of property, the distance of the sign placement shall be measured using the width and length of the combined parcels.
   .090   Required Landscaping.  All freestanding, freeway-oriented signs permitted within this section shall be located within a landscaped planter, the area of which is at least equal to the total sign area of the sign located within the planter.  Landscaping shall include shrubs planted at the base of the sign supports to visually screen the sign support within three (3) years of the time of planting. (Ord. 5920  1 (part); June 8, 2004:  Ord. 6245 § 68; June 5, 2012:  Ord. 6506 §§ 45, 46; February 9, 2021.)