Application for the license required by Section 729.02 shall be made to the Mayor upon such forms as shall be prescribed therefor. On such application, the applicant shall state his or its name, whether an individual, partnership, corporation or other body, the address at which it is desired to maintain and operate such device, the nature of the business conducted at such place, the make, name, model, serial number and other identifying information with reference to the particular device which it is desired to operate, the name and address of the owner of such device and such other and further information as the Mayor, in his exclusive discretion, may require. (1963 Code §729.03)