A. Signs Not Governed By This Chapter: Signs in subsections A1 through A6 and subsection D of this section are not governed by this chapter, but require review and approval by the committee.
1. Resort and neighborhood identification.
2. Vehicular guidance signs.
3. Interior road/street identification.
4. Vehicular regulatory and warning signs.
5. Parking area signs.
6. Bus stop identification and information.
Sign permits may be issued for signs included under this section, provided the signs are in compliance with all other applicable laws and ordinances.
B. Commercial/Facility Signage:
1. Size, Area, And Coverage Standards:
a. Allowable Sign Combination Incorporated In Total Sign Or Copy Area: Each business activity shall be authorized to utilize, within the limits established by this chapter, any one or a combination of any three (3) of the following sign types on each building facade served by a public entrance. The combined area of these signs shall not exceed the allowable individual or aggregate sign areas shown in table 1 of this section.
(1) One wall sign.
(2) One canopy sign.
(3) One freestanding sign.
(4) One display case.
(5) One projecting sign.
(6) One permanent window sign (window sign greater than 2 square feet or has a letter or logotype height greater than 4 inches).
(7) One awning sign per awning over a window, display window or door.
b. Maximum Aggregate Sign Area:
(1) The maximum allowable commercial tenant sign area shall be determined by the width of the storefront facade and the number of building faces or frontages on which the tenant has exterior wall exposure with public entrances. The definitions of "area of sign" and "sign copy" shall be used to determine permitted sign area.
(2) No single tenant sign shall have an area greater than sixteen (16) square feet and a copy area greater than twelve (12) square feet or copy height greater than eight inches (8").
(3) Each individual sign allowed shall be complete. In no case shall several individual signs be combined to create a single sign or message.
The following table shall determine the permitted aggregate sign area:
TABLE 1
Sign Aggregate Copy And Background Area Formula | ||||||
Permitted Sign Area Square Feet | ||||||
Facade Width | One Facade | Two Facades | ||||
Sign Aggregate Copy And Background Area Formula | ||||||
Permitted Sign Area Square Feet | ||||||
Facade Width | One Facade | Two Facades | ||||
(Feet) | Copy | Background | Copy | Background | ||
Less than 12 | 12 | 16 | 18 | 21 | ||
>12 and <24 | 15 | 18 | 21 | 24 | ||
>24 and <36 | 18 | 21 | 26 | 30 | ||
>36 and <48 | 22 | 26 | 30 | 34 | ||
>48 and <60 | 26 | 30 | 34 | 38 | ||
>60 and <72 | 30 | 35 | 38 | 42 | ||
>72 and <84 | 30 | 35 | 42 | 46 | ||
>84 and <96 | 30 | 35 | 44 | 48 | ||
>96 and <108 | 30 | 35 | 48 | 52 | ||
>108 and <120 | 30 | 35 | 52 | 56 | ||
>120 and <132 | 30 | 35 | 56 | 60 | ||
>132 and <144 | 30 | 35 | 60 | 64 | ||
>144 and <156 | 30 | 35 | 60 | 64 | ||
>156 and <168 | 30 | 35 | 60 | 64 | ||
Greater than 168 | 30 | 35 | 60 | 64 | ||
Aggregate allowable area for more than 1 facade may not be allocated to a single facade. In no case shall any single facade display a greater aggregate sign area than allowed above.
c. Additional Signs Allowed: Each business activity shall be authorized to utilize, within the limits established by this chapter, the following additional convenience signs as defined herein, and such signs shall not be included within the aggregate sign area.
(1) One open closed sign per public entrance.
(2) One hours sign per public entrance.
(3) One credit card sign per sign group per public entrance.
(4) One vacancy/no vacancy sign per public entrance.
(5) One convenience sign (approved wording) per awning over a window, display window, or door.
(6) One convenience sign (approved wording) per window, display window, or door. (Window sign less than 2 square feet in area or has a letter or logotype height greater than 4 inches.)
d. Size, Area, And Coverage Limitations: The following signs which are not incorporated into the total aggregate sign or sign copy area for an individual retail tenant are, however, limited in size, area, and coverage by the formula in table 2 of this section:
(1) Complex identification sign.
(2) Primary building identification sign.
(3) Secondary building identification sign.
(4) Building directory.
(5) Convenience signs.
(6) Marquee/changeable copy signs.
(7) Pedestrian information signs.
(8) Special event signs/banners.
(9) Temporary use signs.
(10) Construction signs.
Size and lettering limitations for these signs are:
TABLE 2
SIGN SIZE AND AREA LIMITATIONS
Type Of Sign
|
Allowable Area Square Feet
|
Maximum Letter Height Inches
| |
Type Of Sign
|
Allowable Area Square Feet
|
Maximum Letter Height Inches
| |
Marquee/changeable copy | 16 | 4 | |
Bulletin sign | 6 | 2 | |
Construction sign | 40 | Unrestricted | |
Convenience sign | 2 | 4 | |
Pedestrian information | 6 | 2 | |
Special event sign/banners | 30 | 8 | |
Temporary use sign | 8 | 6 | |
Building directory | 4 | 1 | |
Complex identification | 12 | ||
Primary | 25 square feet copy/50 square feet background | ||
Secondary | 3 square feet copy/5 square feet background and 20 square feet copy/30 square feet background cumulative | ||
Building identification | |||
Primary | 15 | 8 | |
Secondary | 10 | 8 | |
2. Commercial/Facility Signage In Parcels 1-A, 1-B, And 1-C, Village Center Neighborhood: These signs are used to identify, advertise, and promote individual businesses and facilities at the resort. They also reflect the unique character of each business that adds color, vitality, and excitement to the village.
a. Complex/Multiuse Facility Identification Sign:
Primary Sign:
Type: Wall sign or freestanding sign.
Sign Size:
That portion of a primary complex identification sign identifying the name of the complex shall have a maximum size of twenty five (25) square feet of copy and fifty (50) square feet of background area.
Sign Height:
A wall sign may be attached to a building at a height above the first story when in the judgment of the committee, the sign is compatible and/or consistent with the design or character of the facility. In no event shall a sign be attached onto or above the roofline.
A freestanding sign shall not exceed twelve feet (12') in height; however, increases in height may be allowed by the committee to compensate for topographical features of said sign's location.
Number Of Signs:
Each individual multiple use facility (complex) will be permitted primary complex identification sign(s) related to that complex. A complex of buildings (i.e., riverside building and slopeside building) shall be permitted one primary complex identification per street access.
(1) If the complex has vehicular entrances from more than one street, each street shall be treated separately and shall be permitted one primary complex identification sign. Each primary sign shall be allowed the maximum size permitted.
(2) Additionally, if the complex has two (2) or more vehicular entrances from the same street, primary identification signs will be permitted at each entrance provided that the total allowable signage permitted for each primary sign be divided between these entrances.
Maximum Letter Height:
Maximum letter height of complex name and use shall be twelve inches (12").
Content:
Such signage shall contain the name and may contain the address, primary use, and identifying graphic elements (i.e., logotype) of that complex (the primary sign).
Design:
Sign design should be consistent with the village, neighborhood, and building character. Signs shall be designed for vehicular as well as pedestrian viewing. All freestanding complex identification signs shall be placed in an appropriate landscaped area.
Illumination:
Signs may be directly or indirectly illuminated following the standards set forth in subsection E of this section.
Secondary Sign Panels:
Type: Individual panels attached to primary sign.
Sign Size:
That portion of a complex identification sign identifying the names of the tenants (the secondary signs) shall have a maximum size of three (3) square feet of copy and five (5) square feet of background area per commercial tenant.
Number Of Signs:
Each individual multiple use facility (complex) will be permitted sign(s) identifying the commercial tenants within that complex (the secondary sign[s]). The number of qualifying secondary signs attached to each primary sign shall be unlimited, except that the businesses identified must occupy the building(s) identified; and that portion of the primary sign that is allocated to secondary signs shall not exceed an additional twenty (20) square feet of copy and thirty (30) square feet of area; and no commercial tenant may have more than one secondary sign per primary sign.
(1) If the complex has vehicular entrances from more than one street, each street shall be treated separately and shall be permitted one secondary identification sign. Each secondary sign shall be allowed the maximum size permitted.
(2) Additionally, if the complex has two (2) or more vehicular entrances from the same street, secondary identification signs will be permitted at each entrance provided that the total allowable signage permitted for each secondary sign be divided between these entrances.
Maximum Letter Height:
Maximum letter height of secondary signs shall be six inches (6").
Content:
Such signage may contain the name or primary use and/or identifying graphic elements (i.e., logotype) of each commercial tenant within the complex.
Design:
That portion of a complex identification sign identifying the names of individual retail or commercial tenants, or descriptions of the types of businesses or services offered therein (the secondary sign[s]) shall be proportional to the base sign and similar in design and materials. Such secondary panels may utilize the typefaces, colors, and/or logotypes of the individual commercial tenants within the complex except that the individual panels shall all be of the same size, shape, and background color and shall be integral to the primary sign. Such secondary panels may be placed upon, or suspended from the primary sign in an orderly manner. Signs may be designed for vehicular as well as pedestrian viewing.
Illumination:
Signs may be directly or indirectly illuminated following the standards set forth in subsection E of this section.
b. Building Identification Signs:
Primary Sign:
Type: Wall sign, freestanding sign or projecting sign.
Size:
Primary building identification signs shall have a maximum size of fifteen (15) square feet.
Sign Height:
A wall sign may be attached to a building at a height above the first story when in the judgment of the committee, the sign is compatible and/or consistent with the design or character of the facility. In no event shall a sign be attached onto or above the roofline.
A freestanding sign shall not exceed twelve feet (12') in height; however, increases in height may be allowed by the committee to compensate for topographical features of said sign's location.
A projecting sign located in walking areas shall allow a ground clearance of at least eight feet (8'). Projecting signs shall not project more than six feet (6') from the face of a building.
Number Of Signs:
Each building in the village shall be allowed one primary building identification sign located at the primary building entrance.
Maximum Letter Height:
Primary building identification sign maximum letter height shall be ten inches (10").
Content:
Content shall be limited to the name and primary use of the building to which the sign is affixed and shall set forth no other advertising.
Design:
Sign design should be consistent with the village, neighborhood and building character. Primary building identification signs when adjacent to a vehicular street may be designed for vehicular or pedestrian viewing. Any building identification sign which, in the sole judgment of the committee, is not adjacent to and/or visible from the nearest vehicular street shall be designed for pedestrian viewing. All freestanding building identification signs shall be placed in an appropriate landscaped area.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection F of this section.
Secondary Sign:
Type: Wall sign, projecting sign, awning sign, canopy sign.
Size:
Secondary building identification signs shall have a maximum size of ten (10) square feet.
Sign Height:
A wall sign shall not be attached to a building at a height above the first story unless the business that the sign advertises is located above the first story, in which case, the sign may be on the same story as the business. In no event shall a sign be attached onto or above the roofline.
Projecting sign located in walking areas shall allow a ground clearance of at least eight feet (8'). Projecting signs shall not project more than six feet (6') from the face of a building.
Awnings may contain signage. Awnings shall allow a ground clearance of at least eight feet (8').
Canopies may contain signage attached to, constructed upon, supported by, or hanging from it. Canopy signs shall allow a ground clearance of at least eight feet (8').
Number Of Signs:
Each building in the village shall be allowed one secondary building identification sign and be limited to first floor at each public entrance.
Maximum Letter Height:
Secondary building identification sign of any type shall have a maximum letter height of eight inches (8").
Content:
Content shall be limited to the name and primary use of the building to which the sign is affixed and shall set forth no other advertising.
Design:
Sign design should be consistent with the village, neighborhood, and building character. Secondary building identification signs shall be designed for pedestrian viewing.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
c. Building Directory:
Type: Wall sign.
Size:
Building directories shall have a maximum size of four (4) square feet.
Sign Height:
A building directory, when affixed to the exterior of a building, shall be wall mounted no higher than the adjacent doorway.
Number Of Signs:
Each building in the village shall be permitted one building directory at each public entrance.
Maximum Letter Height:
Maximum letter height for the building name shall be two inches (2"). Maximum height for individual occupants or other information shall be one inch (1").
Content:
Content shall be limited to changeable or replaceable letters, numerals, or panels indicating the names of businesses or persons occupying the building upon which the directory is affixed.
Design:
Sign design should be consistent with the village, complex, neighborhood, and building character. Letters shall be uniform in size and color. Signs shall be wall mounted and designed for pedestrian viewing.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
d. Business Identification Signs:
Type: Wall sign, projecting sign, awning sign, canopy sign.
Size:
No single business identification sign shall have a copy area greater than twelve (12) square feet or a background area greater than sixteen (16) square feet. Aggregate area (background and/or copy) of all business identification signs shall not exceed the limits shown in table 1 of this section.
Sign Height:
A wall sign shall not be attached to a building at a height above the first story unless the business that the sign advertises is located above the first story, in which case, the sign may be on the same story as the business. In no event shall a sign be attached onto or above the roofline.
A projecting sign located in walking areas shall allow a ground clearance of at least eight feet (8'). Projecting signs shall not project more than six feet (6') from the face of a building.
Awnings may contain signage. Awnings shall allow a ground clearance of at least eight feet (8').
Canopies may contain signage attached to, constructed upon, supported by, or hanging from it. Canopy signs shall allow a ground clearance of at least eight feet (8').
Number Of Signs:
Each primary business location (see "business" defined) shall be allowed a sign or signs according to the provisions of this chapter and with the written approval of the committee.
A secondary business (see "business" defined) shall not be allowed additional sign area. A secondary business shall share sign area with the primary business that it is a part of. If it is unclear whether or not the business is primary or secondary, the committee shall have the final determination based on evidence submitted, and their interpretive authority as defined in this chapter.
Maximum Letter Height:
No single business identification sign shall have a copy height greater than eight inches (8").
Content:
Content shall be limited to name, logotype, address, and lawful use of the premises upon which the sign is located and shall set forth no other advertising.
Design:
Sign design should be consistent with the character of the village, neighborhood, building, and/or individual business. Signs shall be designed for pedestrian viewing. All business identification signs displayed by a business shall be compatible and coordinated in design, color, and materials.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
e. Marquee/Changeable Copy Sign/Bulletin Sign:
Type: Wall sign.
Size:
Marquee signs shall have a maximum background area of sixteen (16) square feet. Copy may be displayed within that area.
Changeable copy/bulletin signs shall have a maximum area of four (4) square feet. Copy may be displayed within that area.
Sign Height:
A wall sign shall not be attached to a building at a height above the first story unless the business that the sign advertises is located above the first story, in which case, the sign may be on the same story as the business. In no event shall a sign be attached onto or above the roofline.
Number Of Signs:
One marquee or changeable copy sign per business is allowed.
Maximum Letter Height:
A four inch (4") maximum letter height is allowed on marquee signs. A two inch (2") maximum letter height is allowed on changeable copy/bulletin signs.
Content:
The copy displayed upon marquee/changeable copy signs/bulletin signs may only be used in conjunction with the normal activities of that business. "Sales", "Closeouts", "Specials", or product names or types are not allowable uses of this sign type.
Design:
Letters shall be uniform in size and color. Signs shall be designed for pedestrian viewing.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
f. Pedestrian Information Sign:
Type: Wall sign, freestanding sign or projecting sign.
Size:
A pedestrian information sign shall be limited to six (6) square feet.
Sign Height:
A wall sign shall not be attached to a building at a height above the first story unless the business that the sign advertises is located above the first story, in which case, the sign may be on the same story as the business. In no event shall a sign be attached onto or above the roofline.
A freestanding sign shall not exceed six feet (6') in height; however, increases in height may be allowed by the committee to compensate for topographical features of said sign's location.
A projecting sign located in walking areas shall allow a ground clearance of at least eight feet (8'). Projecting signs shall not project more than six feet (6') from the face of a building.
Number Of Signs:
One sign per public entrance.
Maximum Letter Height:
Two inches (2").
Content:
Content shall be limited to information about the business (such as a menu, schedule or public services offered) that is not provided by other signage on said business property.
Design:
Signs shall be designed for pedestrian viewing. Pedestrian information signs may be projecting, display case, freestanding, or wall mounted signs.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
g. Window Signage: Window signs (temporary or permanent) include any sign that is located upon or within three feet (3') of a window, and is visible from the outside.
Area Coverage:
Window signs in the aggregate (temporary and permanent) shall not cover more than twenty five percent (25%) of the area of any individual window, display window, display case, or door, or cover more than fifteen percent (15%) of the total area of all windows, display windows, display cases, and doors on any business facade or building face.
Height/Placement:
Permanent window signs are limited to the floor levels of a building occupied by the commercial tenant.
Content:
Permanent window signs may identify the name or logotype of the tenant or the nature of the goods sold. A menu may be displayed as a permanent window sign.
Temporary window signs may identify any special event or temporary use otherwise permitted by this chapter and are not counted toward total allowable sign area for the business or use with which they are associated.
Design:
Signs shall be designed for pedestrian viewing. A permanent window sign must be permanently attached to the window face using vinyl, paint, metallic leaf, stained glass, leaded glass, etching, or other similar construction methods. The materials and colors should be compatible with the building face and/or the overall tenant sign theme. Temporary window signs may be neatly mounted upon the glass, inside or outside, the tenant's premises or within three feet (3') of the window.
Illumination:
Illumination of window signs is prohibited except as coincidentally illuminated.
C. Construction Signage: Construction sign permits may not be issued until foundation permits for the projects have been issued. A construction sign shall be valid for a period of not more than six (6) months or the duration of the construction project and may be renewed for no more than three (3) successive six (6) month periods in the same location.
Construction signs shall conform in all respects to the requirements of all signs subject to a permit with the exception that a construction sign shall be allowed in addition to any other sign permitted.
1. Project Identification Signs:
Size:
Construction signs shall not exceed forty (40) square feet.
Number Of Signs:
Each construction site (the premises for which a single building permit has been issued) may display one project identification sign.
Content:
Construction signs shall contain information identifying or advertising new construction, remodeling, or development of any structure or land area. Signs may also contain name of developer, architect, and other consultants.
Illumination:
Signs may be directly or indirectly illuminated following the lighting standards set forth in subsection E of this section.
2. Construction Site Signs:
Size:
Construction signs shall not exceed fifteen (15) square feet.
Number Of Signs:
Each construction site (the premises for which a single building permit has been issued) may display one sign identifying the company occupying the facility sign.
Content:
Signs mounted on temporary construction buildings and/or trailers shall be limited to the name of the company only.
Illumination:
Signs within a construction site which are intended to convey information to the workers on the site are exempt from this chapter with the provision that they shall not be illuminated other than during the hours of work.
3. Construction Murals: Signs, murals, or other decorative treatment on temporary construction barriers and enclosures shall be subject to the requirements of this chapter and shall be subject to review and approval by the committee prior to issuance of a sign permit by P&Z.
D. Special Signs And Displays:
1. Special Event Signage:
a. Special event signs that do not otherwise meet the criteria established by this chapter may be approved for a limited period of time as a means of publicizing short term activities.
b. Businesses wishing to use decorative banners, temporary window signs, flags, pennants, balloons, or sandwich type signs for a short term special event may be required to obtain a sign permit.
c. Such permits shall not exceed sixteen (16) days. Such permits shall be valid for no more than two (2) weeks prior to the special event. Permitted sign(s) shall not be displayed for more than fourteen (14) days prior to the special event and shall be removed within forty eight (48) hours of the conclusion of the special event.
d. The size, number, content, design and placement of special event signs and banners, etc., shall be reviewed and approved by the committee.
2. Decorative Banners: Decorative banners are permitted with approval contingent upon design concept, theme, color, material and quantity as relates to size and mass of building, premises or parcel. The size, number, content, design, and placement of decorative banners shall be subject to review and approval by the committee. Use of decorative banners shall require approval of the Master Association.
3. Temporary Use Signs:
a. Temporary use signs are permitted with approval contingent upon design concept, theme, color, material and quantity as relates to size and mass of building, premises or parcel. The size, number, content, design and placement of temporary use signs shall be reviewed and approved by the committee.
b. Only one temporary use sign shall be permitted per business, premises or parcel at a given time or in any period of ninety (90) days.
4. Vending Cart Signage: Vending cart signs are permitted as point of purchase signage with approval contingent upon design concept, theme, color, material and quantity as relates to size of the vending cart. The size, number, content, design and placement of vending cart signs shall be reviewed and approved by the committee. Use of vending carts shall require approval of the Master Association.
E. Sign Illumination:
1. Allowable Lighting:
a. Illuminated signs are both permitted and encouraged. Signs may be directly lighted or indirectly lighted, using incandescent, fluorescent, fiber optic, laser, and/or cathode tube light sources.
b. Signs and/or portions of the sign, including any frame, bracing, or support structure, shall be constructed of a nonreflecting surface.
2. Prohibited Lighting:
a. Unfrosted or unshielded light source, fluorescent light source, or light source in excess of twenty five (25) watts directly visible to any motor vehicle or pedestrian located in a public right of way or street or from any residential area within a distance of three hundred feet (300') measured from that light source.
b. Any directly lighted sign that exceeds twenty five (25) watts per square foot of area.
c. Any indirectly lighted sign that exceeds seventy five (75) foot-candles at any area of the sign face.
d. Signs constructed predominantly or entirely from lighted tubing or arrays of lights.
e. Signs that display the names of products, manufacturers, or companies other than the tenant and its services.
f. "OPEN" and "CLOSED" signs constructed of letters made from lighted tubing. (Ord. 304, Series of 2000)
g. Animated, flashing, moving, alternating, blinking, or automatically dimming and brightening lighting, unless specifically approved under subsection 6-2A-2A1 of this article. (Ord. 388, Series of 2006)
h. Backlit and interior lit signs, awnings, canopies, or valances that emit light through the background of the sign, or which cause a change in background or lettering colors between a lighted and unlighted condition.
i. Illumination of window signs is prohibited except as coincidentally illuminated.
F. Signs Constructed Of Certain Materials:
1. Metallic And Plastic Signs: Signs with metallic surfaces and/or plastic signs made of fiberglass or other synthetic materials shall be treated to reduce reflection from sunlight or artificial illumination on residential properties in the vicinity and on the vision of passing motorists and pedestrians. (Ord. 304, Series of 2000)