A. Prohibition. Except as provided in the following subsections B and C, it is unlawful for any person to give away or otherwise dispense free of charge, by the drink or in any other manner, within the Village, an alcoholic beverage with the intent of promoting the sale of an alcoholic beverage.
B. Exception for Class B Licensees. A Class B licensee shall be permitted to give away, without charge, wine in small and limited amounts for tasting purposes only, immediately prior and incidental to, the sale of wine in the original package for consumption off the premises. Such give-away shall be subject to all of the following conditions and limitations:
1. The availability of wine-tasting shall not be advertised through any public media or other means of communication other than on the premises where tasting is conducted.
2. The tasting shall be attended by and supervised by a full-time employee and only in a designated area on the licensed premises as approved by the Local Liquor Control Commissioner and designated in the license.
3. The actual amount of wine tasted by each taster may not exceed an ounce.
4. The sample shall be served in a container which shall be disposed of following the sampling.
C. Exception for Class E-2 Licensees. A Class E-2 licensee shall be permitted to give away, without charge, fine wines, premium imported beer and American craft beer in small and limited amounts for tasting purposes only, immediately prior and incidental to, the sale of such beverage in the original package for consumption off the premises; provided the tasting or give-away complies with the provisions of paragraph 2 of Section 5.09.100(K) of this Code. (Prior code § 35.21)
(MC-11-2009, Amended, 10/06/2009; MC-9-2002, Added, 09/17/2002)