1375.12  COMMERCIAL ON-PREMISES SIGNS.
   No on-premises signs shall be permitted, except as follows:
   (a)   All signs permitted in Sections 1375.09 and 1375.11 at the standards prescribed therein, except as otherwise provided in this section.
   (b)   Parallel business signs are permitted, provided:
      (1)   The total area of all parallel signs for each establishment shall not exceed four square feet for each foot of length of the front building wall or length of that portion of such wall devoted to such establishment.
      (2)   If such establishment does not occupy any floor area on the ground level of the building other than an entryway, the maximum permitted sign area shall not exceed one square foot per foot of length of the front building wall or portion thereof.
      (3)   Signs painted on or affixed to the inside or outside of windows shall be included in this computation, if their combined area exceeds fifty percent (50%) of the area of the window which they occupy.
      (4)   In no case, however, may the total area of parallel signs exceed twenty-five percent (25%) of the area of the wall, including window, door area and cornices to which they are attached.
         (Ord. 2942.  Passed 7-19-93.)
   (c)   Freestanding business signs shall be permitted provided:
      (1)   Only one such sign shall be permitted on each property, except as provided in Section 1375.08(i).
      (2)   Freestanding signs mounted or otherwise affixed to the roof of a building shall not be permitted.
      (3)   A freestanding sign may be either one of the following types:
         A.   Pole sign: A freestanding sign which is supported by one or more poles, uprights or braces which are permanently affixed to the ground and which has a minimum clearance between the bottom edge of the sign and the adjacent ground level of at least seven feet.
         B.   Ground sign: A freestanding sign which is affixed to the ground by means of a permanent foundation and which provides a maximum clearance of eighteen inches between the bottom edge of the sign and the adjacent ground level.
      (4)   The maximum area of a freestanding pole sign shall be one square foot for each two feet of lot frontage or 150 square feet, whichever is smaller.
      (5)   The maximum area of a freestanding ground sign shall be thirty-two square feet.
      (6)   The maximum height of a freestanding pole sign shall not exceed twenty-two feet above the established grade nearest the sign.  The bottom edge of the freestanding pole sign shall be not less than seven feet from the established grade nearest the sign.
      (7)   The maximum height of a freestanding ground sign shall be four feet.  The bottom edge of the freestanding ground sign shall be no more than eighteen inches above the established grade underneath the sign.
      (8)   The yard requirements for freestanding ground signs and freestanding pole signs shall be as required by Section 1375.08(1).
         (Ord. 2942.  Passed 7-19-93.)
   (d)   Business signs may be nonilluminated, indirectly illuminated or directly illuminated.
      (Ord. 2717.  Passed 2-10-86.)
   (e)   Electronic reader boards also known as electronic message display.
      (1)   Definitions.
         A.   “Electronic message display” means a sign capable of displaying words, symbols, figures or images that can be electronically or mechanically changed by remote or automatic means.
         B.   “Dissolve” means a mode of message transition on an electronic message display accomplished by varying the light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneously with the gradual appearance and legibility of the second message.
         C.   “Fade” means a mode of message transition on an electronic message display accomplished by varying the light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.
         D.   “Frame” means a complete, static display screen on an electronic message display.
         E.   “Frame effect” means a visual effect on an electronic message display applied to a single frame to attract the attention of viewers.
         F.   “Scroll” means a mode of message transition on an electronic message display where the message appears to move vertically across the display surface.
         G.   “Transition” means a visual effect used on an electronic message display to change from one message to another.
         H.   “Travel” means a mode of message transition on an electronic message display where the message appears to move horizontally across the display surface.
      (2)   Electronic message displays may be permitted in the C-1 and C-2 zoning districts subject to the following requirements:
         A.   Operational limitations.  Such displays shall be limited to static displays, messages that appear or disappear from the display through dissolve, fade, travel or scroll modes, or similar transitions and frame effects that have text, animated graphics or images that appear to move or change in size, or be revealed sequentially rather than all at once.
         B.   Electronic message displays shall not exceed a maximum of thirty (30) square feet on each site.
            (Ord. 3465.  Passed 4-16-07.)
 
1375.13  COMMERCIAL OFF-PREMISES SIGNS.
   Off-premises signs are not permitted in commercial districts, except as follows:
   (a)   All off-premises signs permitted in Section 1375.10 and 1375.11 at the standards prescribed therein.
      (Ord. 2717.  Passed 2-10-86.)
   (b)   Billboards shall be permitted only in accordance with the provisions of Section 1375.16.
   (c)   All off premises signs less than 100 square feet, unless specifically authorized under Section 1375.10 are hereby prohibited.
      (Ord. 2853.  Passed 3-19-90.)