It is the purpose of this article to regulate site development plans in order that adequate light, air, convenience of access, and safety from fire, flood, and other danger may be secured; that congestion in the public streets may be lessened or avoided; that the public health, safety, comfort, morals, convenience, and general public welfare may be promoted; that the preservation of historic landmarks, sites, districts, and buildings be promoted; and that the objective of Section 1323.03 may be accomplished. The site plan review process will allow the City of Wheeling to review the arrangement, layout, use interrelationships and neighborhood impacts of sites intended for development or redevelopment and to ensure the aesthetic quality of such design to conform with the character of the neighborhood.