(A)   It shall be unlawful for any person in this city to advertise or conduct any sale of goods, wares, or merchandise which is a:
      (1)   Going-out-of-business sale;
      (2)   Removal of business sale; or
      (3)   Fire and other altered stock sale, unless a city license is first obtained therefor from the License Officer as provided in this chapter.
   (B)   This chapter shall not be construed to apply to or affect the following persons:
      (1)   Persons acting pursuant to an order or process of a court of competent jurisdiction;
      (2)   Persons who are required to file an accounting with a court of competent jurisdiction;
      (3)   Persons acting in accordance with their powers and duties as public officers such as sheriffs, constables, and police officers;
      (4)   Any publisher or employee of a newspaper or magazine, or any operator or employee of a radio or television broadcasting station, who publishes or broadcasts any advertisement of a sale, in good faith without knowledge of its false, deceptive, and misleading character or without knowledge that the provisions of this chapter are not being complied with;
      (5)   Persons conducting sales by and on behalf of licensed insurers; and
      (6)   Duly licensed auctioneers, selling at auction.
(Prior Code, § 24-3) Penalty, see § 10.99