No license shall be granted for a longer period than one year, nor be transferable without the express consent of the City Council, nor shall it authorize any person other than the one named therein to conduct the business therein specified, nor shall it authorize the carrying on of business at any place except as therein specified, and when bond is required by ordinance the same shall be subject to the approval of the City Clerk, except as otherwise especially provided by ordinance. Every license shall expire not later than the close of the fiscal year in which it is issued. Every licensee shall, upon demand, exhibit his license to any City officer. (1994 Code)