§ 116.01  DEFINITIONS.
   For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
   FIRE AND OTHER ALTERED GOODS SALE. A sale held out in the manner as to reasonably cause the public to believe that the sale will offer goods damaged or altered by fire, smoke, water or other means.
   GOING-OUT-OF-BUSINESS SALE. A sale held out in a manner as to reasonably cause the public to believe that upon the disposal of the stock of goods on hand the business will cease and be discontinued, including, but not limited to, the following sales: adjuster's; adjustment alteration; assignee's; bankrupt; benefit of creditors; building coming down; closing; creditor's committee; creditor's; end; final days; flood damage; forced out; forced out of business; last days; lease expires; loss of lease; mortgage sales; receiver's; trustee's; quitting business.
   LICENSING AUTHORITY. The Superintendent of Police.
   LIQUIDATION SALE. A sale held out in a manner as to reasonably cause the public to believe that the merchandise offered for sale was acquired by the licensee from a bankrupt, insolvent, assignee, liquidator, adjuster, administrator, trustee, executor or receiver, or that the merchandise was acquired by the licensee from a person who was or is liquidating or closing out his business or a particular part or department thereof or who was or is being forced out of business.
   MERCHANDISE.Any goods, wares, merchandise or other property capable of being the object of a sale regulated hereunder.
   REMOVAL OF BUSINESS SALE. A sale held out in a manner as to reasonably cause the public to believe that the person conducting the sale will cease and discontinue business at the place of sale upon disposal of the stock of goods on hand and will then move to and resume business at a new location in the city.
(1967 Code, § 3-8)