The purpose of these sign regulations is to promote the public health, safety and welfare through the provision of standards for existing and proposed signs as set forth herein and more specifically to:
(a) To provide reasonable and appropriate conditions for identifying businesses and services while preserving the non-commercial character of the neighborhood.
(b) To ensure that signs are located and designed to reduce sign distraction and confusion that may be contributing factors in traffic congestion and accidents, and maintain a safe and orderly pedestrian and vehicular environment.
(c) To protect the physical appearance of the community by maintaining visually attractive, residential, office, and retail districts.
(d) To provide review procedures that enable the City to comprehensively evaluate the appropriateness of a sign to the site, building, and surroundings.
(Ord. 2020-124. Passed 11-4-20.)