(a) Signs shall be illuminated only by steady, stationary, shaded, shielded light sources directed solely at the sign, or internal to it, without causing direct or reflected glare for motorists, pedestrians, or neighboring premises.
(b) Illuminated signs, including neon signs, shall not produce more illumination than is necessary to make such sign visible for its intended purpose; any unnecessary brightness is prohibited.
(c) All permanent outdoor lights, such as those used for area lighting or building floodlighting, shall be steady, stationary, shielded sources directed so as to avoid glare for motorists, pedestrians, or neighboring premises.
(d) All signs and advertising structures shall not be placed as to cause a hazard to traffic or conflict with traffic control signs or lights. No colored lights shall be used at any location or in any manner so as to be confused with or construed as traffic control devices.
(e) No sign shall have blinding, flashing or fluttering lights or other illuminating devices such as a changing light intensity, brightness or color. No sign shall utilize moving patterns of light so as to convey an illusion of motion or animation. Electronic message boards, being changeable copy signs in which the copy consists of an array of lights, are permitted, provided the frequency of message change is not less than 20 seconds, that is all lights in a display shall activate simultaneously, remain activated for not less than 20 seconds and deactivate simultaneously, no moving patterns of light are displayed and such sign complies with all other provisions of this chapter. No electronic message board shall be located on a parcel on which there exists a nonconforming, currently existing sign. Signs which electronically display only the time and temperature are exempt from the above provided the frequency of message change is not less than five seconds. Beacon lights and search lights are not permitted.
(f) No exposed reflective type bulbs and no strobe light or incandescent lamp which exceeds 15 watts shall be used on the exterior surface of any sign so as to expose the face of the bulb, light or lamp to any public street or adjacent property.
(Ord. 11-07. Passed 7-18-07.)