Within the limits of any park or recreational area located within the city and owned or operated by city, and any public street or roadway immediately adjacent thereto, it is unlawful for any person to sell, vend, peddle or distribute any food, merchandise or property whatsoever, nor shall a person station or place a stand, cart or vehicle for the transportation, sale or display of any such article or thing. This section shall not apply to any person acting pursuant to a contract or concessionaire license with the city. This section shall also not apply to any person who has received a temporary permit from the director of leisure services for the purpose of selling or offering for sale food or other merchandise in connection with a special event or activity being conducted within the limits of a city owned and operated park as enumerated pursuant to this chapter. (Prior code § 5280)