At the time and place set for the hearing or at the time and place to which the hearing may be continued by the council, the council shall hear the applicant, who may present any relevant evidence to show why the franchise should be granted, why certain terms or conditions should be imposed or not imposed on such franchise if granted, and also shall hear testimony or statements of other persons who may attend the hearing. (Ord. 9527 § 1 (part), 1995: prior code § 3816)