It is unlawful for any entity to advertise or otherwise represent the public, or any part thereof, in any manner a reduction in price of any goods, wares, merchandise, service, facility or accommodation, whether such price reduction be represented in complete price figures or by percentage reduction unless the price from which the reduction is calculated is the price customarily charged by applicant for the goods, wares, merchandise, service, facility or accommodation so offered to the public. (Ord. 9517 § 1 (part), 1995: prior code § 6801)