No certificate issued pursuant to this title shall be transferable; provided, that where a certificate is issued to a certain business at a specific address, such business may, upon application therefore, have the certificate amended to indicate some other location to which the business is or is to be moved; provided further, that a transfer, by sale or otherwise, to another entity under such circumstances that the real or ultimate ownership after the transfer is substantially similar to the ownership existing before the transfer, shall not be prohibited by this section. For the purpose of this section stockholders, bondholders, partnerships or other entities holding an interest in a corporation or other entity are regarded as having the real or ultimate ownership of such corporation or other entity. (Ord. 9517 § 1 (part), 1995: prior code § 6020)