(A) License required. It is unlawful for any person to present any public show, movie, caravan, circus, carnival, theatrical or other performance or exhibition without first having obtained a license therefor from the city.
(B) Exceptions, the following instances. No license shall be required in:
(1) Performances presented in the local schools and colleges, under the sponsorship of the schools and colleges and primarily for the students thereof only;
(2) Performances of athletic, musical or theatrical events sponsored by local schools or colleges using student talent only; and
(3) Any performance or event in, or sponsored by, bona fide local church and non-profit organizations; provided that, the organization shall be incorporated.