7.6.1.   PURPOSE
   The purpose of this section is to establish standards for the installation and maintenance of and screening according to recognized principles and to provide for the protection of . The standards are intended to accomplish the following:
   A.   Implement Mayor and Council policy to conserve energy, water, and other natural resources through the use of   principles; to promote air quality; to improve community aesthetics; and to protect the public health, safety, and general welfare as follows:
      1.   Help achieve water conservation goals through the use of drought-tolerant plantings and principles in landscape design;
      2.   Reduce air pollution and dust by encouraging the use of vegetation for air filtration and absorption of carbon dioxide and production of oxygen;
      3.   Reduce the heat and glare radiated by the built environment;
      4.   Reduce soil by slowing storm water runoff;
      5.   Assist in ground water recharge; and,
      6.   Limit the use of allergenic, pollen-producing plants.
   B.   Establish or retain a by providing design standards to:
      1.   Buffer the potential negative effects that more intensive may have upon   ; and,
      2.   Where is subject to neighborhood or area plan standards, incorporate the adopted landscape policies of neighborhood or area plans to the extent they are consistent with the provisions of this section.
   C.   Contribute to and enhance the economic welfare of the and the quality of life of citizens and visitors through the following:
      1.   Promote the image of the southwestern desert environment;
      2.   Create an attractive appearance along   ; and,
      3.   Carry out the intent of design standards for along and .