The purpose of the
is to:
A. Accommodate the rights of individuals to freedom of speech, promote equity among businesses, and other typical
users, and enable the fair and consistent enforcement of
;
B. Recognize the legitimate signage needs of businesses and other interests to communicate messages, provide identification, and enable wayfinding throughout the
for tourists and residents;
C. Ensure that signage contributes to the maintenance of an aesthetically pleasing visual environment by exercising reasonable regulations over type, size, number, appearance, and location;
D. Respect Tucson's unique natural environment of surrounding mountain ranges and dark night skies by regulating
illumination and height;
E. Protect property values by minimizing the possible adverse effect of
on nearby public and private property;
F. Promote public safety by ensuring that
are properly constructed and maintained to protect the general public from property damage and personal injury;
G. Facilitate traffic flow and safety of pedestrians, bicyclists, and motorists through enforcement of sight lines and other appropriate
placement regulation; and,
H. Support retention of local businesses and further the economic
goals of the
.