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The provisions of Section 8-9.102 of this article shall not apply to any advertising structures or signs used exclusively as follows:
(a) To advertise the sale or lease of the property on which the advertising display is placed;
(b) To designate the name of the owner or occupant of the premises upon which the advertising display is placed or to identify such premises; and
(c) To advertise the business conducted, goods manufactured or produced, or services rendered upon the property upon which the advertising display is placed.
(§ 3, Ord. 19)