No person shall bring, send or receive for sale or offer for sale or sell or have in storage where milk or milk products are sold or served, any milk or milk products, who does not possess a permit from the Health Officer of the City. Every milk producer, milk hauler, milk distributor and operator of a milk plant, shall secure such a permit. Only a person who complies with this article and the regulations of the State Board of Health shall be entitled to receive and retain such a permit. Permits shall not be transferrable with respect to persons or locations. Such a permit may be temporarily suspended by the Health Officer upon violation by the holder of this article or for interference with the Health Officer in the performance of his duties. A permit may be revoked by the Health Officer, after an opportunity for a hearing, upon serious or repeated violations. (1972 Code §12-2)