A separate application for a permit, as required by this article, shall be made for each separate advertisement, advertising sign or advertising structure, on a form furnished by the City Clerk, which application shall be signed by the applicant or his representative duly authorized in writing to act for him, and shall describe and set forth the size, shape and the nature of the proposed advertisement, advertising sign or advertising structure, and its actual or proposed location with sufficient accuracy to enable the City Clerk to locate and identify it.
Every application shall be accompanied by a fee of ten dollars ($10.00) for each advertisement, advertising sign or advertising structure, which fee shall be retained by the City Clerk if the permit is issued.
Each portion of an advertising structure upon which an advertisement is posted or
displayed shall constitute a separate advertising structure for the purposes of this article. If the permit is refused, the City Clerk shall refund one-half of the above required fee to the applicant.
Each application shall be accompanied by an affidavit of the applicant or his agent that the owner or other person in control or possession of the real property upon which such advertisement, advertising sign or advertising structure is to be constructed, erected, operated, used, maintained, posted or displayed, has consented thereto.
An application shall be made in like manner for a permit to operate, use, maintain or display any existing advertisement, advertising sign or advertising structure.
If more than one side of an advertising structure is used for advertising, a fee for each such side shall be required. Advertisements sculptured in the round shall be treated as using three sides. (1967 Code §15-11)