§ 158.170 BUSINESS SIGNS.
   (A)   Location. Business signs shall be permitted in the Restricted Development and Intense Development districts. Setbacks shall be five (5) feet from all property lines in the C-1 district and ten (10) feet from all property lines in the C-1 district.
   (B)   Individual businesses.
      (1)   Wall signs. No portion of a wall sign shall be permitted to project over the roofline or parapet of the building to which it is attached. The display area of a wall sign shall not exceed ten percent (10%) of the area of the wall of the first story of the building to which it is attached.
      (2)   Freestanding signs.
         (a)   The maximum display area for a freestanding sign is 84 square feet if a changeable copy sign is included or 64 square feet without changeable copy.
         (b)   Freestanding business signs shall not be more than ten (10) feet above the grade to which it is attached or the adjacent street level, whichever is higher. A 20% increase to the maximum height may be allowed for copy extensions.
      (3)   Maximum number of signs.
         (a)   Except as otherwise specifically stated in these regulations, no more than two (2) business signs of any type shall be permitted for each street frontage on a lot on which an individual business is located.
         (b)   Exceptions.
            1.   Each 500 feet of frontage or fraction thereof on the same road shall be counted as separate frontage.
            2.   Wall signs consisting of pre-cast building identification letters which are an integral part of the structure shall not be counted against the total number of signs allowed. The sign shall be counted against the total square footage allowed.
   (C)   Commercial centers. Commercial centers are permitted the following number of freestanding signs to include a directory sign.
      (1)   Freestanding signs. The freestanding/ directory sign shall conform to the provisions of § 158.170(A) and § 158.170(C) and shall not exceed one (1) sign per road frontage, with a maximum display area of 150 square feet and a maximum length of 20 feet.
      (2)   Wall signs. In addition, each business within a commercial center may erect one (1) wall, projecting or marquee sign. Such sign shall not exceed fifteen percent (15%) of the area of the wall of the first story of the building or business to which it is attached.
      (3)   End caps. The end building within a shopping center, which has a face forward a street may have two (2) wall signs as long as the total allowed wall signage is not exceeded. One (1) sign must be on the building face and the other on the side facing the street.
   (D)   Signs for establishments selling gasoline. In addition to other signs allowed under this section, establishments which sell gasoline may have the following signs:
      (1)   Signs identifying gasoline prices and/or the location of self-service areas may be located at and secured to each pump island provided that each sign does not exceed a surface area of nine (9) square feet per side. The surface area can be increased to 18 square feet on the street side pump island if no freestanding gas sign, as described in § 158.164, is utilized; and
      (2)   With the exception of a site located within a shopping center, one (1) additional ground sign identifying gasoline prices and/or the location of self-service areas may be located at a place other than the pump island, provided that:
         (a)   The sign is no longer than 12 feet;
         (b)   The sign is permanently affixed to the ground; and
         (c)   The sign meets all other requirements of this section.
      (3)   Each gasoline pump may display only the brand name or emblem of the gasoline, which shall not exceed the limits on the face of the pump.
   (E)   Marquee and projecting signs.
      (1)   Maximum height. No portion of a marquee or projecting sign shall be permitted to project over the roofline of the building to which it is attached.
      (2)   Minimum height. No portion of a marquee or projecting sign shall be permitted to be lower than 12 feet above ground level.
      (3)   Narrow front yards. Where front yards of less than five (5) feet in depth are provided, a projecting sign may extend over a public right-of-way, but in no case shall they exceed the.
   (F)   Wall signs. No portion of a wall sign shall be permitted to project over the roofline or parapet of the building to which it is attached.
   (G)   Changeable copy signs. Any business permitted to erect a sign may devote up to 75% of the erected sign area to one (1) manual changeable copy sign or to one (1) moving message board.
   (H)   Awning signs. Signage on awnings shall be allowed with the following conditions:
      (1)   Awning signage shall not be allowed in conjunction with any other form of attached signage on the building wall to which the awning is attached, except site identification that is less than six (6) square feet;
      (2)   The maximum area of the sign shall not exceed ten percent (10%) of the square footage of the awning. The square footage of an awning is equivalent to the area of the awning, which is visible when viewing an awning as it is attached to a building wall; and
      (3)   The sign message shall not be duplicated on the building wall to which the awning is attached.
   (I)   Product signs. Product signs shall be permitted as business signs provided no such sign shall exceed 16 square feet in display area. The display area of product signs shall count toward the maximum display area of signs allowable. Product signs are temporary signs and shall comply with the restrictions in this section.
   (J)   Information signs. Information signs shall be permitted on business lots provided that no such sign shall exceed six (6) square feet in display area. Information signs shall not count toward the maximum number of signs allowable or the maximum display area of signs allowable. Information signs are limited to four (4) feet in height.
   (K)   Kiosk signs. Kiosk signs are permitted if they meet the following conditions:
      (1)   Only one (1) sign is allowed per wall;
      (2)   Each sign is limited to 12 square feet;
      (3)   Signs cannot project over the roof or project outward from the wall side; and
      (4)   Signs may be lit but must not flash, move or give the appearance of being neon signs.
   (L)   Mechanically movable signs. A monument sign may have a single portion of its face dedicated to the use of automated changeable copy. The portion of a sign dedicated to this type of signage may not exceed 18 square feet. Automation used to change copy must be completed by the use of a mechanical device that utilizes interchangeable panels with letters, numbers or common symbols to convey a message. The use of any type of lighting, including, but not limited to, digital displays or displays using LED or LCD lighting to convey a message, is prohibited. No photographs, depictions or animation of any kind may be used to convey a message. Any type of lighting within the automated changeable copy portion of the sign is prohibited except backlighting. No panel within an automated changeable copy portion of a sign can change more frequently that one (1) time in a 12-hour period.
   (M)   Advertising signs. All off-premise signs are prohibited except those authorized by § 158.166(M). Existing advertising signs currently in the town limits or those that are annexed into town shall be allowed to continue as nonconforming signs. Those nonconforming signs shall not be allowed to enlarge, extend or convert to electric billboards. Change of copy and regular/ordinary maintenance shall be allowed.
(1985 Code, § 9-129) (Am. Ord. 2019-11, passed 12-10-2019; Am. Ord. 20-22, passed 10-20-2020) Penalty, see § 158.999