It is the purpose of this article to permit such signs as will not, by reason of their size, location, construction or manner of display, endanger life and limb, confuse or mislead traffic, obstruct vision necessary for traffic safety or otherwise endanger the public morals, health or safety; and further, to regulate such permitted signs in such a manner as to prevent them from causing annoyance or disturbance to the residents of the City.
(1970 Code Sec. 32-67)