§ 160.587  PURPOSE AND INTENT.
   (a)    Like on-premises signs, off-premises signs use private land and the sight lines created by public rights-of-way to inform and persuade the public. In an effort to protect the health, safety, and welfare of the general public, the purpose of this chapter is to prevent the uncontrolled use of off-premises signs.
   (b)   To fulfill this purpose, the objectives of these regulations are to preserve the overall landscape quality as well as protect sensitive land uses, protect the value of adjacent lands, and promote the safety of those using the public rights-of-way. To these ends, this subchapter provides for Billboard/Off-Premise Sign Opportunity Overlay District in which off-premise signs shall be located.
   (c)   General standards for maintenance, size, illumination, and separation are provided to promote communication efficiency balanced with safety on public ways. Off-premise signs are along roadways with higher volumes of traffic and need to provide information to people in shorter amount of time. Signs cannot create traffic hazards by confusing or distracting motorists or by impairing the driver's ability to see pedestrians, obstacles, or other vehicles.
(1992 Code, App. B, § 15.58.010)  (Ord. 42-83, passed 6-27-1983; Ord. 37-87, passed 6-1-1987; Ord. 9-13, passed 3-19-2013; Ord. 88-15, passed 9-1-2015)
Cross-reference:
   Signs and outdoor advertising, see ch. 155