For the purpose of this chapter, certain words and terms shall have the meaning as established in this section.
INTERNALLY ILLUMINATED: Illumination in which neon, fluorescent, incandescent or other light sources are placed within a semi-transparent "can" and shine through sign panels, typically made of plastic.
NEON AND ILLUMINATED: Signs lit with neon or exposed bulbs in an historic manner.
SIGN: For purposes of this title the term sign shall mean any structure, marking, symbol, display, illustration or other advertising device designed or intended to announce, market or attract attention to a business, product or service.
SIGN AREA: Sign area means the surface of a sign designed to contain a message, logo, symbol, or other communication and excludes the structural support members. Sign area for free- standing signs or signs projecting from a building may display a message on two (2) sides that are back to back and the sum total of the area of each side shall not exceed the allowed sign area. (Ord. 567, 3-20-2017)