Upon receipt of such application, the Police Chief may cause such investigation of the applicant’s moral character in business dealings to be made as it deems necessary for the protection of the public with whom the applicant may deal. If, as a result of such investigation, the applicant is found to be a person who is of good moral character in business dealings, the Police Chief shall issue a permit, addressed to the applicant, for the carrying on of the business applied for and cause the permit, together with the application, to be transmitted to the City Clerk, who shall, upon payment of the prescribed permit fee, deliver the permit to the applicant. Such permit shall contain the signature of the issuing officer and shall show the name and address of the applicant, the kind of goods permitted to be sold thereunder, the amount of fee paid, the date of issuance and the length of time the permit shall be operative, and the license number and other identifying description of any vehicle used in such peddling. The Clerk shall keep a permanent record of all permits issued.