(A) Signs shall contain only such subject matter or advertising which refers to the name of the establishment or to the goods and services sold on the premises on which the sign is located.
(B) The total sign area allowed for any one store or building shall be limited to a size determined by the lineal foot of said store or building frontage or to the total lot area devoted to commercial use in accordance with the following: two square feet of sign area for each lineal foot of store or building frontage or one square foot of sign area for each 200 square feet of lot area devoted to commercial use, whichever is the greater. The total aggregate area of all signs on any one store or building shall not exceed 100 square feet regardless of the frontage of building or lot area.
(C) Only wall signs or signs on the face of a marquee wall shall be permitted. No signs shall extend above the roof line or a parapet wall around the roof nor project more than one foot from the wall of the structure.
(D) Signs which move, or which have moving parts or flashing lights shall not be permitted in this zone.
(F) Direction signs each not exceeding six square feet in area shall be permitted in connection with off-street parking and loading facilities.
(G) Two signs each not exceeding 16 square feet in an area located not closer than 50 feet apart, shall be permitted pertaining to the sale, lease or rental of the site or structures on the site. Such signs shall be removed from the site upon occupancy of the site, structure or unit.
('64 Code, § 43.20) (Am. Ord. 358, passed 7-10-69; Am. Ord. 700, passed 9-11-86) Penalty, see § 10.97